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The Do's and Don’ts of Green Marketing

by: Startacus Admin ~ 25th November 2021
Clare Martin, Director of Blue Cactus Digital and Founder of Confident Tiger, shares her insights into the do's and don’ts of green marketing and how to avoid greenwashing. We've all heard of the term 'greenwashing': the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. This can be detrimental to your bran...
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