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Greenwashing - a sustainable e-commerce expert highlights the signs to look out for
by: Startacus Admin ~ 10th August 2022
Fin Cope, CEO and Co-Founder of environmentally conscious marketplace GoEthical shares insights on the signs of greenwashing he looks out for to help avoid contributing to environmental harm.
Defined as when a company or organisation spends more time and money on marketing themselves as being sustainable than on actually minimising their environmental impact, greenwashing is the...
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Provenance - using transparency tech to tackle greenwashing
by: Startacus Admin ~ 25th March 2022
The lowdown on London-based greentech startup Provenance and its digital solution to verify corporate sustainability.
With a (too slowly) increasing awareness of our ability to actually be carbon neutral and use fully recyclable packing materials and being entirely net-zero comes an increase in the number of claims of being such. Not all of these claims are accurate, to be generous. There are a...
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The Do's and Don’ts of Green Marketing
by: Startacus Admin ~ 25th November 2021
Clare Martin, Director of Blue Cactus Digital and Founder of Confident Tiger, shares her insights into the do's and don’ts of green marketing and how to avoid greenwashing.
We've all heard of the term 'greenwashing': the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. This can be detrimental to your bran...
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- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.
