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Greendeck is helping brands and retailers with the right competitive intelligence they need, harnessing the power of AI for better pricing, promotions and buying strategies. Retail is difficult. Pricing correctly, marketing and promotions, stocking the right things at the right time, getting the customer experience just right, and generally making all the right decisions. To get it right requir...
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Local SEO can become, one of, if not the most effective method of marketing your local business. Here's some handy tips, care of digital marketing business, Digital Next. Marketing a local business was once as simple as having clear signage and a listing in the Yellow Pages. In 2018, things are a little more complex, with a number of moving parts playing a role in marketing outcomes. One...
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When launching a website, every startup dreams of jumping to the first page in the SERPs. This is the pinnacle of your success. It not only shows that your SEO efforts are fruitful, but also that you have become respected in your industry and relevant to your target audience. Most importantly, it helps you drive quality and relevant traffic to your site. According to some recent studies, sites l...
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We have talked about how beacons - specifically iBeacons - can work for museum guides, advertising, home automation, and much more in our article about Internet of Things startups, and again as part of retail innovations to keep an eye on. Now, OtherWorld - an initiative from startup Like No Other - is testing out a combination of new and old uses for beacons in Manchester city centre. Releva...
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Google is one of the most successful multinational corporations in the world and its search engine is the one that everybody knows about. It has become so successful that using it has become second nature to most. Don’t know the answer to something? ‘Google it’. Need to know more about a certain topic? ‘Google it.’ They’re also pretty savvy when it comes to ent...
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Last week we reported on Google’s announcement that it is to incorporate ‘mobile optimisation’ as a ranking signal, into its search algorithm from the 21st of April 2015. Don’t be alarmed though as this sentence isn’t nearly as apocalyptic as it first appears.It does however mark a very significant shift in the history of the search engine and is poised to have a sub...
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It’s been the worst kept secret in tech land for a very long time, but just last week Google finally announced the news that it is to incorporate ‘mobile optimisation’ as a ranking signal, into its search algorithm. Many will have been caught off guard by the rather sudden announcement, but no one can deny, it’s well overdue. When you consider the exponential increase in t...
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Alex Rose, Startacus member and Marketing Manager of new startup Who can Fix My Car recently joined the car servicing and repairs platform having previously worked as the automotive industry manager for Google. Going from Google to Who can Fix my Car, seemed an interesting journey, so we asked Alex to self interview on Startacus to tell us all about whocanfixmycar.com... What is www.whocanfixmyc...
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Vincent Haywood from Braqes continues his epic startup journey... Missed out so far? Don't fear! Here are quick links to Diary entries  1, 2, and 3 !Vincent begins...In the aftermath of disaster. Pretty dramatic title I think.Last week’s post was panic stations, with Google reader shutting down, a large chunk of Braqes’ functionality was put on hold. Notice I’ve ...
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