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Common Mistakes in Launching a Trade Show

by: Startacus Admin ~ 23rd October 2019
Here is a comprehensive list of the most committed mistakes that a business can commit when launching a trade show, care of Ryan Farquharson, Co-founder & CEO of ExpoCart, a one-stop-shop marketplace for products and services for exhibitions and events.  A trade show is a lucrative venture that the prominent business entities use to increase market share. Trade shows are r...
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A start up business guide to exhibiting

by: Startacus Admin ~ 6th December 2016
Catherine Crawford is one of the exhibition stand consultants at Marler Haley. Alongside developing bespoke imagery for their eye-catching exhibition stands, Catherine also provides advice and guidance to businesses on how they can make the most of the time which is invested in attending an exhibition. Here Catherine shares her thoughts on some basics to consider if exhibiting at an event or ...
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Journey of an Exhibitor - Part 2

by: ~ 8th December 2013
The Middle – Journey of an Exhibitor - Part 2As part 1 of the Journey of an Exhibitor suggested, most companies will, at some point be involved in an exhibition. Exhibitions provide a great platform to meet potential buyers and promote your company and when you invest time, money and resources it is important it is a success, so the team from the www.smartbusinessshow.com return wi...
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Choosing a Trade Fair - some basic tips

by: Startacus Admin ~ 23rd October 2012
Trade fairs and exhibitions can be one of the best ways of promoting your business or craft and getting your name out there. The organisers of these fairs and exhibitions all tend to be experts in sales and marketing, promoting their particular event as being the biggest, the best, the most unique or whatever. Deciding then which event to attend can be pretty difficult, since they all claim to be ...
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