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Richard Horwell, owner of Brand Relations, a specialist food and drink marketing and branding company shares his insights on why functionality is now key if you are launching a new drinks brand I have a strong admiration for consumers' savviness and ability to pick out the products they want and form a loyalty to them, despite the mass of advertisements projected at them every day. So, when cre...
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Chilled beers, wines and spirits delivered in one hour, thanks to Edinburgh-based tech startup Drinkly. Alcohol is one of life’s delights. Depressant, dehydrator, arch-nemesis of our liver...it’s got it all!  But what if - and we hope you’re sitting down for this - you can’t get your hands on any?! Does your party run dry halfway through? Is all the glaring from...
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