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Nina Ricafort is a Growth Marketer specialising in acquisition channels, social media and events. As part of the Jobbio team, she helps people find their place in the world.Here, Nina shares 5 crucial Digital Marketing trends to watch out for in 2018...1. Conversational User Interfaces (“the best interface is no interface”) Conversational User Interfaces (CUIs), i.e. interacting with ...
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One of the most common misconceptions about the concept of bootstrapping a startup involves the idea that you're supposed to spend as little money as humanly possible during these precarious early days of your organization. While it's true that "saving money" is a number one priority, the fact that this equates to "spend next to nothing" is a myth. Instead, it's about maximizing the value of w...
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Written by Anna Lemos- Anna is a creative content editor and strategist at Quick Formations, AKA Quick- an online Ltd. Company registration and formation service. Originally a designer, Anna has worked with various startups and SMEs creating graphics, social media campaigns and brand identities to catapult them into the market.  Here she picks apart the much-discussed role which User Generate...
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Why should Digital Marketing and Digital Innovation matter to a startup business? We discussed this very subject with Stuart Donaghy of Digital Marketing Agency Blue Monkee Digital to find out more about amongst other things, current digital marketing trends, better ranking on Google, and why they supported upSTART - The startup pitch event at this year's Digital DNA in Belfast...
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As a firm specialising in augmenting customer acquisition through social media, and digital marketing we are often asked one question, “does social media work?” We could always list the many successful campaigns we had run and cite facts and figures or influential opinions on the matter but we wanted more. We wanted to find not only a challenge but to turn a complete social sceptic int...
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