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Marketers - want to turn shoppers into customers this Black Friday? Marietta Chatzidiakou, Senior Content Consultant at Digital Ethos shares some tips on how to do just that. Each year, Black Friday marks the day when shoppers frantically descend upon stores in search of exclusive discounts and bargains in the lead-up to Christmas. Originating in the United States, it has since grown into a gl...
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If you're considering using digital marketing and social media to grow your small business, these tips will show you how Facebook can help you do just that In the age of technology, social media has the power to drastically impact a business, especially a small business. Social media can make or break a business; however, with the proper research and information, entrepreneurs can find out how ...
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Whether you're a large or medium-sized business, or you're just starting out and getting to grips with running your own company, the importance of marketing your brand should never be disputed. Simply put, your business will not likely survive without strong marketing and good publicity. After all, a key point of marketing is to reach out to potential clients and get them to invest in your brand a...
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Pukket is aiming to create word of mouth on a large scale, by putting a usable, redeemable value on people’s social media impact when they help to spread word of a brand. Content is king. A brand producing meaningful, engaging, interactable content rather than simply advertising at people finds its message reaching further and being taken on more. However, continually producing content is n...
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Local SEO can become, one of, if not the most effective method of marketing your local business. Here's some handy tips, care of digital marketing business, Digital Next. Marketing a local business was once as simple as having clear signage and a listing in the Yellow Pages. In 2018, things are a little more complex, with a number of moving parts playing a role in marketing outcomes. One...
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Having a strong digital marketing plan will help your startup stand out from the crowd. To get you started, here's some useful tips and tricks, from Nicolas Finet, co-founder of sortlist, covering many of the key elements of online marketing."Creating and running a startup is an exciting job, especially in the first few months of business or when you’ve just landed your first investors. But,...
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People love videos; People watch videos, even marketing videos. Unfortunately, many small businesses find video marketing tricky and challenging to achieve any level of success. CISCO found that online videos will make up over 81% of all internet traffic by 2020, so there’s never been a better time to get your small businesses video content production up to scratch and maximise the benefits ...
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Nina Ricafort is a Growth Marketer specialising in acquisition channels, social media and events. As part of the Jobbio team, she helps people find their place in the world.Here, Nina shares 5 crucial Digital Marketing trends to watch out for in 2018...1. Conversational User Interfaces (“the best interface is no interface”) Conversational User Interfaces (CUIs), i.e. interacting with ...
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One of the most common misconceptions about the concept of bootstrapping a startup involves the idea that you're supposed to spend as little money as humanly possible during these precarious early days of your organization. While it's true that "saving money" is a number one priority, the fact that this equates to "spend next to nothing" is a myth. Instead, it's about maximizing the value of w...
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Written by Anna Lemos- Anna is a creative content editor and strategist at Quick Formations, AKA Quick- an online Ltd. Company registration and formation service. Originally a designer, Anna has worked with various startups and SMEs creating graphics, social media campaigns and brand identities to catapult them into the market.  Here she picks apart the much-discussed role which User Generate...
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