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London-based startup Ribbon is on a mission to help other businesses better understand their users and build better product experiences. It’s a pretty obvious, common sense idea that in order to better sell to your customers, you need to better understand your customers. You need to be able to tailor your product to the needs of the customer, and refine it based on feedback, ideally. Ther...
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Marketers - want to turn shoppers into customers this Black Friday? Marietta Chatzidiakou, Senior Content Consultant at Digital Ethos shares some tips on how to do just that. Each year, Black Friday marks the day when shoppers frantically descend upon stores in search of exclusive discounts and bargains in the lead-up to Christmas. Originating in the United States, it has since grown into a gl...
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Getting customers for your new business is key to its success. These basic tips will help you help you build that all-important customer base. Arguably the most important aspect of any business’s success is its customer base. If you cannot attract customers to your business, you are going to have a very difficult time staying operational. Instead of waiting for customers to just stumble u...
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The lowdown on Jiminny and its AI-driven system that transcribes and analyses sales conversations with customers and then provides tailored coaching to sales teams. With money getting tighter than ever, people are being more careful than ever about what they purchase, whether as individuals or as businesses. It has always been crucial to have good salespeople to back up a good product, but thei...
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The lowdown on customer behaviour analysis - what it's all about, the kinds of things that can have an impact on it and how to get it right. Customer behaviour analysis is the perfect place to start if you want to find out about how your customers behave, why they behave that way, and what factors can have an impact on it. This is a lot of information to collate, so this guide has been put tog...
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The lowdown on valid8Me, the digital identity SAAS startup that's making the customer onboarding process more streamlined and secure - for businesses and customers alike. We all need validation now and then. When we need to feel valued and emotionally healthy, self-validation just isn’t enough, when we want to feel accepted by other people whose opinions we hold dear and, perhaps above a...
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New research by creative services marketplace, Voices reveals why more businesses should start a podcast to grow their audience online. With podcasts offering higher engagement rates than many other forms of communication, these tips to help you get your business podcast up and running should help. Establish your audience With podcasts offering higher engagement rates than many other forms of...
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Building a strong customer base for your startup is an absolute must. These tips will help you do just that... Every business needs customers; how else do you expect to be successful? Customers are arguably the lifeblood of a business. It is a lot easier for established businesses to find customers; they already have a better brand recognition and a more reliable consumer base. The question is ...
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If customer loyalty and retention is proving to be a challenge for your business, these tips should help... Is your business making sales, but you aren’t seeing many – or any – of your customers return after their first purchase? If so, you could probably do with better strategies for increasing customer loyalty and retention. If this sounds like your situation, continue read...
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Keeping customers engaged is vital for any small business - these basic tips will help you do just that As a small business owner, you may find it difficult to reach certain audiences within the market. Even so, you could struggle to reach your audience. This can result in you losing interest in the business, but don’t admit defeat! There are many ways you can increase your customer engag...
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