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Engaging with customers could become easier and better than ever before thanks to Welsh based startup, Doopoll. Polls and surveys are not things that many people tend to think about, unless they are going to tell us which Disney princess we are, which a disappointing amount of them do not. However, surveys and polls can be a simple but powerful tool to keep on top of what your customers and ...
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A customer relationship management (CRM) system is one of the most valuable tools that you can invest in for your business.  Not only does a CRM system enable you to collect a variety of data about your customers – such as their preferences, their communication with your brand, their demographics, and their spending habits – but it can also help to improve your conversion rates an...
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Glasgow-based startup MyCustomerLens wants to help you reach & retain more customers by making faster & more informed decisions. Getting customers is hard. Keeping customers is hard. Business is hard. Customer loyalty can be hard to predict. Will customers go for quality over price or hunt down the best bargain? Will they stay with a company that has provided a good service/product or sh...
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Carsten Schaefer, founder and CEO of crowdy.ai, shares all on how with new and improved tools, social proof is becoming one of the most potent and easiest methods to turn visitors into paying customers.   The modern marketer has to know and use many tools and techniques to maximize website conversions and increase their sales. Social proof is one of the most effective conversi...
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Continually wants to make sure you never miss another lead from your business website. By replacing contact forms with smart messaging, Continually want to make it easier for customers to quickly get the information they need, and businesses, the ability to convert more website visitors...into customers. Belfast-based startup Continually is a new platform for generating more leads by using conver...
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Building and maintaining good relationships with your customers is absolutely essential for any modern business. Even in today’s world of digital advertising and targeted micromarketing, word of mouth is still a very important consideration for any business looking to reach its maximum potential. Satisfied customers are a great source of free advertising, but the consequences of poor custome...
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How to turn your customers into brand ambassadors- Our friend Sophie Turton, digital and content marketing specialist at creative digital agency Bozboz shares 4 simple and effective ways to turn your customers into brand champions!  "You are not in control of your brand. However, by harnessing the power of your customer, you can create a strong brand identity and significantly differentiate ...
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Common start-up business problems and how to overcome them  Below, we will explore some of the common pitfalls faced by small businesses: from handling their finances and managing clients, to hiring their staff. If these new business issues are approached and handled correctly, there’s more of a chance you’ll not only survive the predicted initial lean years, but both prosper and...
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