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Phrasee - innovation in emails

by: Startacus Admin ~ 27th August 2017
Phrasee - The AI technology that writes better subject lines and email copy than YOU!Artificial intelligence might not have your street smarts, but it thinks quicker than you, is more intelligent than you, and now may be better at writing emails than you, too. That’s if over 95% of recent tests are to be believed. We’re probably in the 5% though... Phrasee uses all sorts of clever stu...
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What the UK & Ireland edition of Mashable on Snapchat Discover means for digital content & startups

by: Startacus Admin ~ 22nd June 2017
There is now a UK and Ireland edition of Mashable on Snapchat Discover.  So what you may say! And that’s perhaps a fair comment. However any doubts that this is just a pie-in-the-sky collaboration, marketing ploy and clever joint marketing campaign, should be immediately dismissed - this launch could be a further sign that traditional publishing and written digital cont...
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The impact of Video Content - Show Don’t Tell!

by: Startacus Admin ~ 10th June 2017
This Wyzowl survey shows that 63% of businesses surveyed are using video as a marketing tool, with a huge 99% of those intending to keep it up and 82% saying that they will increase spending on video marketing this year. Apparently 4 times as many customers would rather watch a video about a product than read about it, and a video on a website’s landing page can increase conversion by 80%. B...
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Tips for Creating Your Blog Content Strategy

by: Startacus Admin ~ 12th March 2017
Startacus recently ran a social media marketing workshop for startups at NI shared creative workspace Eighty81. Part of the workshop focused on creating an overall content strategy - and so to pass on some of this advice, we thought wise to share some valuable tips for all to read.Here we focus specifically on creating your blog content strategy, which will make up a core part of your ov...
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The Benefits of Outsourcing Content Creation

by: Startacus Admin ~ 1st March 2016
Startacus Self-Starter of the Year 2015 runner up and founder of copywriting agency Making You Content, Kelly Gilmour-Grassam, takes a look at the benefits of outsourcing your content creation instead of tackling it in-house. You’ve heard it all before – content is king. By creating relevant, valuable content on a regular basis, you have a unique opportunity to rise above the com...
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11 Content Marketing tips for Businesses on a shoestring

by: Startacus Admin ~ 3rd July 2015
11 Content Marketing Tips for Businesses on a shoestring Last month our friend Sophie Turton, digital and content marketing specialist at creative digital agency Bozboz shared 4 simple and effective ways to turn your customers into brand champions. This month she returns with 11 handy content marketing tips for businesses on a shoestring. Over to Sophie to explain all... Content Marketing is a...
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Why and when your business needs a website

by: Startacus Admin ~ 23rd February 2015
Our pals over at Vitamin just gave one lucky Startacus member a £5000 website and branding package, covering a new custom website, brand management and even creation (if you needed it) and a subscription to their fantastic Vitamin service.  Now they’re giving our members their two cents on one of our favourite topics 'Why and when your business needs a website'. Over to the exper...
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Business tips for sharing content on social media

by: Startacus Admin ~ 23rd January 2015
Clever, witty, insightful, thought-provoking, and intelligent content forms the backbone of many businesses nowadays, and key in ensuring that this valuable commodity delivers the maximum positive impact is social media. Twitter, Facebook, LinkedIn  , and a whole host of other networks have created a potentially colossal global readership for your work; but making sure that your content stan...
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Getting publicity for your Startup - 4 cost free options

by: Startacus Admin ~ 26th August 2014
PR. Public Relations. Publicity. For good or for bad* (*not in the main mind you) there is an awful lot to be said for getting a touch of publicity. And as a Startup / Small Business / Creative / self starter (call it what you like) there is great reward for getting some publicity for your business...it’s potentially priceless. However if like us, bootstrapping is one of your favourite o...
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Planet Ivy - an Interview with Founder Vincent Dignan

by: Startacus Admin ~ 20th November 2013
Conceived by young entrepreneur Vincent Dignan in his bedroom, Planet Ivy is a pinch of toilet humour, a bit tongue in cheek, a mix of satire and a dash of poetic excellence and licence. But there's nothing funny about this online platform’s success. Whilst being born with an aim to find the most outrageous and thought-provoking stories on the web, and with a team of young, adventurous jour...
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