Search Results

The newsroom mindset: A blueprint for startup content strategy success Blaise Hope, Founder and CEO, Origin Hope Content marketing is vital for modern businesses, especially startups, creatives, innovators and self-starters facing fierce competition in crowded marketplaces. Engaging with target audiences becomes even more challenging due to content overload, while limited resources and budgets f...
Read Post »

There used to be a time in the history of the internet where a company blog was not necessary for online success, but we’re certainly not in that era anymore. If you’re looking around and seeing everyone else posting free blog content to their website and wondering if you should be following suit, the answer is a resounding yes. But if you’re still not convinced, we’ve got ...
Read Post »

There is now a UK and Ireland edition of Mashable on Snapchat Discover.  So what you may say! And that’s perhaps a fair comment. However any doubts that this is just a pie-in-the-sky collaboration, marketing ploy and clever joint marketing campaign, should be immediately dismissed - this launch could be a further sign that traditional publishing and written digital cont...
Read Post »

Startacus recently ran a social media marketing workshop for startups at NI shared creative workspace Eighty81. Part of the workshop focused on creating an overall content strategy - and so to pass on some of this advice, we thought wise to share some valuable tips for all to read.Here we focus specifically on creating your blog content strategy, which will make up a core part of your ov...
Read Post »