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Startup of the Week - Papercup

by: Startacus Admin ~ 25th September 2019
Video content creator? The lowdown on Papercup, the AI startup that translates the voice tracks on videos so that creators can expand their reach... If you're based in the UK or Ireland and you create content on social media channels, chances are that you communicate to your followers or subscribers in English. Whilst that of course makes complete sense, it does limit you somewhat in terms o...
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Oroson aims to be the content hub to rule them all

by: Startacus Admin ~ 18th October 2018
Aiming to improve workflow and increase business productivity, Oroson is an SaaS platform that allows you and your team to manage all your content together, in one handy online place.  Working online as part of a team introduces the problem of information overload. We have a variety of content stored in many places and talked about using completely different and unconnected apps. If only the...
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Branswer - branded content made easy

by: Startacus Admin ~ 15th October 2018
Branswer - Creating branded content is easy thanks to this innovative startup... For small businesses in particular, it can be hard to keep up with content for blogs, social media, press releases, etc. Your business has enough things vying for your time without having to sit down and write content. But content is hugely important. On-brand content is vital. Brand isn’t just a good name and ...
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Turn on the Subtitles

by: Startacus Admin ~ 14th August 2018
"If you want to teach a nation to read: Just turn on the subtitles". This simple advice might just help make kids become proficient readers... Oli Barrett MBE, amongst many other things, co-founded StartUp Britain, Tenner, and social innovation agency Cospa. Tenner, for example (now run by Young Enterprise), has challenged over 250,000 school pupils to see what they can achieve in one month,...
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Storify end-of-life made easier by Wakelet import tool

by: Startacus Admin ~ 26th April 2018
When Storify announced last December that it will officially shut down in May 2018, Wakelet a free-to-use content curation platform saw an opportunity, and quickly came up with a solution for Wakelet users to find a new home for their content. Storify, a leading digital publishing tool that allowed users to chronologically order links and social media posts, along with their own no...
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Why Your Company Should Start a Blog and Publish Content Daily

by: Startacus Admin ~ 4th September 2017
There used to be a time in the history of the internet where a company blog was not necessary for online success, but we’re certainly not in that era anymore. If you’re looking around and seeing everyone else posting free blog content to their website and wondering if you should be following suit, the answer is a resounding yes. But if you’re still not convinced, we’ve got ...
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Phrasee - innovation in emails

by: Startacus Admin ~ 27th August 2017
Phrasee - The AI technology that writes better subject lines and email copy than YOU!Artificial intelligence might not have your street smarts, but it thinks quicker than you, is more intelligent than you, and now may be better at writing emails than you, too. That’s if over 95% of recent tests are to be believed. We’re probably in the 5% though... Phrasee uses all sorts of clever stu...
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What the UK & Ireland edition of Mashable on Snapchat Discover means for digital content & startups

by: Startacus Admin ~ 22nd June 2017
There is now a UK and Ireland edition of Mashable on Snapchat Discover.  So what you may say! And that’s perhaps a fair comment. However any doubts that this is just a pie-in-the-sky collaboration, marketing ploy and clever joint marketing campaign, should be immediately dismissed - this launch could be a further sign that traditional publishing and written digital cont...
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The impact of Video Content - Show Don’t Tell!

by: Startacus Admin ~ 10th June 2017
This Wyzowl survey shows that 63% of businesses surveyed are using video as a marketing tool, with a huge 99% of those intending to keep it up and 82% saying that they will increase spending on video marketing this year. Apparently 4 times as many customers would rather watch a video about a product than read about it, and a video on a website’s landing page can increase conversion by 80%. B...
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Tips for Creating Your Blog Content Strategy

by: Startacus Admin ~ 12th March 2017
Startacus recently ran a social media marketing workshop for startups at NI shared creative workspace Eighty81. Part of the workshop focused on creating an overall content strategy - and so to pass on some of this advice, we thought wise to share some valuable tips for all to read.Here we focus specifically on creating your blog content strategy, which will make up a core part of your ov...
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