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You might have a fantastic business idea, the right staff, the right products and the right services. But you need to be able to talk about and promote yourself properly, which is why your businesses tone of voice is absolutely crucial.  Digital marketing agency every1 explains how you should look to define the tone of voice you use across your business’s communications and marketing. ...
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Lisa Forde, Director of Event Stationery company Dotty About Paper writes for Startacus on changing your brand name as a business and shares her personal experience of doing just that.. "Changing the name of my online stationery company, The Card Gallery, to Dotty about Paper was an exciting yet daunting move. When I launched the business in 2004, the name fit the company well. However,...
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Startacus recently ran a social media marketing workshop for startups at NI shared creative workspace Eighty81. Part of the workshop focused on creating an overall content strategy - and so to pass on some of this advice, we thought wise to share some valuable tips for all to read.Here we focus specifically on creating your blog content strategy, which will make up a core part of your ov...
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If the New Year has given you the motivation to start that new business you’ve been thinking of for a while, there will be a lot to consider and plan in the coming weeks. We have put together this 10 area starting-a-business checklist to help you a little, rounding up some of our most useful beginner articles on the subject, plus some top content from around the internet.   Concept st...
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In the last couple of years, more and more brands and retailers have begun to realise the multiple benefits pop-up shops can bring. In fact, the pop-up industry is now valued at £2.3bn with over a third of new businesses predicted to start their life as a pop-up.   From helping young start-ups quickly test an idea and grow their business to giving big retailers the flexibility to cre...
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Startacus members! The nice people over at Novanym are offering you guys - the members of our Startup Community 10% off a new domain name, brand, logo and even startup name! Novanym owns and advises people on a huge array of domain names, which you can buy and then officially own for your new business. The beauty of this though, is that you’re not just getting a name, you’re getting o...
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Startacus is a great brand name, we hope you agree! However before we get too boastful, appreciate that said brand name took weeks to brainstorm and we had the support of a fab design company to help along the way. Thankfully we'd also been financially supported by the NI Arts Council so being able to work with a design agency was a big bonus. However, what if we hadn't at that point, had the buck...
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It’s that time of year folks, and everyone is currently making the most of the holiday season; especially the business folk! We’ve all probably seen the new John Lewis advert, wanted to share our chocolate at Christmas and of course, learned from a red and white soft drink label that the holidays are coming. This is what editorial control of your brand can do, and that’s jus...
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Throughout any visit to a conference, trade show convention or Summit, you’ll be handed promotional materials, be it business cards, flyers or something a little less traditional - it’s going to happen.Opposite side of the coin, if you’re exhibiting at an event as such, you should most definitely be handing out promotional materials. After handing out your information, you don&rs...
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Personal branding and your startup- An introduction  There’s a tired old cliché that can be found in almost every marketing related book, blog post and academic journal ever written. It usually goes something like this “People don’t buy from businesses, they buy from people” and like most tired old clichés, this one is usually 100 % correct. It's a less...
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