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Startacus is a great brand name, we hope you agree! However before we get too boastful, appreciate that said brand name took weeks to brainstorm and we had the support of a fab design company to help along the way. Thankfully we'd also been financially supported by the NI Arts Council so being able to work with a design agency was a big bonus. However, what if we hadn't at that point, had the buck...
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It’s that time of year folks, and everyone is currently making the most of the holiday season; especially the business folk! We’ve all probably seen the new John Lewis advert, wanted to share our chocolate at Christmas and of course, learned from a red and white soft drink label that the holidays are coming. This is what editorial control of your brand can do, and that’s jus...
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Throughout any visit to a conference, trade show convention or Summit, you’ll be handed promotional materials, be it business cards, flyers or something a little less traditional - it’s going to happen.Opposite side of the coin, if you’re exhibiting at an event as such, you should most definitely be handing out promotional materials. After handing out your information, you don&rs...
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Personal branding and your startup- An introduction  There’s a tired old cliché that can be found in almost every marketing related book, blog post and academic journal ever written. It usually goes something like this “People don’t buy from businesses, they buy from people” and like most tired old clichés, this one is usually 100 % correct. It's a less...
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As the midnight hour approaches and the future of this United Kingdom hangs tentatively in the balance we had planned to offer up an in depth, realistic and unbiased account of how a yes or no vote in the Scottish Independence referendum would affect startups in the country. But then we thought, “surely everyone has had quite enough of these dry, tiresome political / fiscal postulations by ...
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Branding Mistakes when starting a business...               You’ve had your great eureka moment and you are now in the midst of formulating your actual, living ‘n breathing business - fab! Now for branding…but many first time business owners, thinking that your epiphany for having said great business idea, also equates to becoming ‘...
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Update: DEAL NO LONGER IN DATE - DEAL NOLONGER IN DATE. Update: DEAL NO LONGER IN DATE - DEAL NOLONGER IN DATE. Update: DEAL NO LONGER IN DATE - DEAL NOLONGER IN DATE. Update: DEAL NO LONGER IN DATE - DEAL NOLONGER IN DATE.  Over the last few months, we’ve been agreeing some rockin’ deals with ‘big business’ to get Startacus members some fab deals and d...
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At printed.com, we spend our days working with small businesses and start-ups, anyone from freelance designers, local printers and kitchen industries, to help them get on their feet through the majestic medium of print. Make no bones about it; taking the time to make sure your business cards, flyers or signage are just right can really make the difference between getting that partnership or luring...
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Last week Lauren shared some good news with us all (funding!) and what this funding will mean for her big idea...This week she returns and addresses the all important issue of sales, and attracting sales. Over to Lauren to explain all...I’m not a ‘natural’ sales person, so in order to address the sales aspect of my business I started by thinking about my experience with sales up ...
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