Search Results

Startacus recently ran a social media marketing workshop for startups at NI shared creative workspace Eighty81. Part of the workshop focused on creating an overall content strategy - and so to pass on some of this advice, we thought wise to share some valuable tips for all to read.Here we focus specifically on creating your blog content strategy, which will make up a core part of your ov...
Read Post »

If the New Year has given you the motivation to start that new business you’ve been thinking of for a while, there will be a lot to consider and plan in the coming weeks. We have put together this 10 area starting-a-business checklist to help you a little, rounding up some of our most useful beginner articles on the subject, plus some top content from around the internet.   Concept st...
Read Post »

In the last couple of years, more and more brands and retailers have begun to realise the multiple benefits pop-up shops can bring. In fact, the pop-up industry is now valued at £2.3bn with over a third of new businesses predicted to start their life as a pop-up.   From helping young start-ups quickly test an idea and grow their business to giving big retailers the flexibility to cre...
Read Post »

Startacus members! The nice people over at Novanym are offering you guys - the members of our Startup Community 10% off a new domain name, brand, logo and even startup name! Novanym owns and advises people on a huge array of domain names, which you can buy and then officially own for your new business. The beauty of this though, is that you’re not just getting a name, you’re getting o...
Read Post »

Startacus is a great brand name, we hope you agree! However before we get too boastful, appreciate that said brand name took weeks to brainstorm and we had the support of a fab design company to help along the way. Thankfully we'd also been financially supported by the NI Arts Council so being able to work with a design agency was a big bonus. However, what if we hadn't at that point, had the buck...
Read Post »

It’s that time of year folks, and everyone is currently making the most of the holiday season; especially the business folk! We’ve all probably seen the new John Lewis advert, wanted to share our chocolate at Christmas and of course, learned from a red and white soft drink label that the holidays are coming. This is what editorial control of your brand can do, and that’s jus...
Read Post »

Throughout any visit to a conference, trade show convention or Summit, you’ll be handed promotional materials, be it business cards, flyers or something a little less traditional - it’s going to happen.Opposite side of the coin, if you’re exhibiting at an event as such, you should most definitely be handing out promotional materials. After handing out your information, you don&rs...
Read Post »

Personal branding and your startup- An introduction  There’s a tired old cliché that can be found in almost every marketing related book, blog post and academic journal ever written. It usually goes something like this “People don’t buy from businesses, they buy from people” and like most tired old clichés, this one is usually 100 % correct. It's a less...
Read Post »

As the midnight hour approaches and the future of this United Kingdom hangs tentatively in the balance we had planned to offer up an in depth, realistic and unbiased account of how a yes or no vote in the Scottish Independence referendum would affect startups in the country. But then we thought, “surely everyone has had quite enough of these dry, tiresome political / fiscal postulations by ...
Read Post »

Branding Mistakes when starting a business...               You’ve had your great eureka moment and you are now in the midst of formulating your actual, living ‘n breathing business - fab! Now for branding…but many first time business owners, thinking that your epiphany for having said great business idea, also equates to becoming ‘...
Read Post »