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Here is a comprehensive list of the most committed mistakes that a business can commit when launching a trade show, care of Ryan Farquharson, Co-founder & CEO of ExpoCart, a one-stop-shop marketplace for products and services for exhibitions and events.  A trade show is a lucrative venture that the prominent business entities use to increase market share. Trade shows are r...
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When it comes to marketing your business, you’re going to have to do much more than simply dress up someone in a fun costume, plop them on a corner, and direct them to your storefront.For people to come see the “Open for Business” sign, there are plenty of other ways you can go about attracting consumers. Marketing is an incredibly vital but difficult process that involves plent...
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One of the most important parts of a brand is its logo. Creating a strong logo is essential for the following reasons... When you build a business from the ground up, then you put a lot of heart and soul into it apart from the money itself. Naturally, you want it to be successful and grow as big as possible. However, merely thinking that can’t make a difference. You need to create a plan an...
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Filming videos using your mobile phone is easier than it seems. Here are 3 tips from Niamh MacAuley, Video Marketing Manager at Purple Dot Media, to make your video content better... Every day the world watches 1 billion hours of YouTube social video and this is set to grow, making 2019 the year that your business strategy must include video, or you risk becoming invisible online. There&rsq...
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Private label products are becoming an increasingly popular solution for brands looking to expand their ranges in place of items carrying national brands, the famous brands you’ve probably seen advertised everywhere from TV to coupon mailers. This is because they mitigate a lot of the issues typically involved with manufacturing and allow these brands to offer high quality products with less...
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Branswer - Creating branded content is easy thanks to this innovative startup... For small businesses in particular, it can be hard to keep up with content for blogs, social media, press releases, etc. Your business has enough things vying for your time without having to sit down and write content. But content is hugely important. On-brand content is vital. Brand isn’t just a good name and ...
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How do you make sure your employer brand knocks your competitors out of the park to attract talent to your startup? Dee Murphy, Organisational Psychologist and Head of Employer Branding at Jobbio, has this to offer... Today’s employment market is a talent driven one. More people than ever have high expectations of the companies they work for - a pay cheque doesn’t cut the mustard...
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From building around a theme, demonstrating your core business values, to the use of social media, here are a few simple ways your startup can create an effective & successful brand image.There’s a lot that you should consider and keep in mind when it comes to a startup businesses. You want your startup to be as successful as possible, and every individual business aspect can work togeth...
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You might have a fantastic business idea, the right staff, the right products and the right services. But you need to be able to talk about and promote yourself properly, which is why your businesses tone of voice is absolutely crucial.  Digital marketing agency every1 explains how you should look to define the tone of voice you use across your business’s communications and marketing. ...
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Lisa Forde, Director of Event Stationery company Dotty About Paper writes for Startacus on changing your brand name as a business and shares her personal experience of doing just that.. "Changing the name of my online stationery company, The Card Gallery, to Dotty about Paper was an exciting yet daunting move. When I launched the business in 2004, the name fit the company well. However,...
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