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The lowdown on customer behaviour analysis - what it's all about, the kinds of things that can have an impact on it and how to get it right. Customer behaviour analysis is the perfect place to start if you want to find out about how your customers behave, why they behave that way, and what factors can have an impact on it. This is a lot of information to collate, so this guide has been put tog...
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Attending an event or expo soon? Here are a few ideas for marketing merchandise that can help your startup stand out. Marketing is about more than just the look of your logo and design; it's about brand value. We're not just talking about a "cool" company that's worth something because it’s hip and trendy; we're talking about an entity with measurable ROI. Marketing also doesn't...
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The lowdown on using printed booklets to improve brand awareness and as a key element of your marketing strategy. Print is far from dead. In fact, it can deliver better ROI than digital media, when used well. According to the Direct Marketing Association, booklets and leaflets can be used to make as many as 48% of readers aware of a business and influence them in visiting a store or an outlet. ...
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London-based startup Mention Me helps businesses to turn customers into engines for business growth via its innovative Referral Engineering® platform. Pushing your brand to new customers and getting it known and recognised is one of the hardest parts of starting or growing a business. Increasingly common e-commerce businesses that have no physical presence can’t rely on footfall, on p...
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Creating an alcoholic drink startup? Richard Horwell from Brand Relations shares advice on how to overcome some of the key challenges when doing just that. If you are thinking of developing and launching a new alcoholic drink, buckle up, you’re in for a long, bumpy ride. You’re also going to need deep pockets. The sale of alcohol is far more restrictive in the UK than anywhere else ...
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Emeka Ikechi, Director of Vanity Studios shares his insights on the importance of getting your social media imagery right and a few of the key things you should consider... Social media is important for many new businesses. Whether B2C or B2B, brands find new customers and engage in important conversations primarily via LinkedIn, Facebook, Twitter and Instagram. If you are failing to grow your ...
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Richard Horwell, owner of Brand Relations, a specialist food and drink marketing and branding company shares his insights on why functionality is now key if you are launching a new drinks brand I have a strong admiration for consumers' savviness and ability to pick out the products they want and form a loyalty to them, despite the mass of advertisements projected at them every day. So, when cre...
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Effective branding should reflect your business and what you're about - this advice and these tips will help you ensure that it does just that Branding is an important part of any business and it’s critical that you get it right, especially when you’re just starting out. The branding you create should be a reflection of your business and depending on what you present will depend on ...
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Olga Mirkovic, COO at Videobolt shares five tips to help build a framework that allows you to be more innovative and add creativity in your videos... Regardless of the nature of your business, video has the power to play a significant role in its success. Whether it’s showcasing a recent project on your website, sharing a short sales clip on Instagram, posting about a new job vacancy o...
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The MD of event specialists Gazeboshop shares his tips and advice on company branding... Branding is a concept that we are all familiar with, but few of us truly understand how to build and market a successful brand. This relatively rare skill has never been more important. Consumer behaviour has evolved since the COVID-19 epidemic began and the businesses who have managed to maintain their ...
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