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5 tips to boost your startup’s video creativity

by: Startacus Admin ~ 20th September 2020
Olga Mirkovic, COO at Videobolt shares five tips to help build a framework that allows you to be more innovative and add creativity in your videos... Regardless of the nature of your business, video has the power to play a significant role in its success. Whether it’s showcasing a recent project on your website, sharing a short sales clip on Instagram, posting about a new job vacancy o...
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The importance of company branding and how to market it

by: Startacus Admin ~ 30th July 2020
The MD of event specialists Gazeboshop shares his tips and advice on company branding... Branding is a concept that we are all familiar with, but few of us truly understand how to build and market a successful brand. This relatively rare skill has never been more important. Consumer behaviour has evolved since the COVID-19 epidemic began and the businesses who have managed to maintain their ...
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Why a new brand can make your business look brand new

by: Startacus Admin ~ 2nd January 2020
No matter how successful a business is, it may need a new lick of paint to grab the attention of new customers without alienating your old clients. Pushing your old brand back a little bit to get a new brand may be a big step, but it can really help you to expand your image and make you look as though you are jumping into new business ventures. Here are some additional reasons why you should consi...
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Common Mistakes in Launching a Trade Show

by: Startacus Admin ~ 23rd October 2019
Here is a comprehensive list of the most committed mistakes that a business can commit when launching a trade show, care of Ryan Farquharson, Co-founder & CEO of ExpoCart, a one-stop-shop marketplace for products and services for exhibitions and events.  A trade show is a lucrative venture that the prominent business entities use to increase market share. Trade shows are r...
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4 Marketing Tips for All Startups

by: Startacus Admin ~ 24th September 2019
When it comes to marketing your business, you’re going to have to do much more than simply dress up someone in a fun costume, plop them on a corner, and direct them to your storefront.For people to come see the “Open for Business” sign, there are plenty of other ways you can go about attracting consumers. Marketing is an incredibly vital but difficult process that involves plent...
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Why Your Small Business Needs a Strong Logo

by: Startacus Admin ~ 30th April 2019
One of the most important parts of a brand is its logo. Creating a strong logo is essential for the following reasons... When you build a business from the ground up, then you put a lot of heart and soul into it apart from the money itself. Naturally, you want it to be successful and grow as big as possible. However, merely thinking that can’t make a difference. You need to create a plan an...
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3 Easy Tips to Make Your Video Content Better

by: Startacus Admin ~ 8th March 2019
Filming videos using your mobile phone is easier than it seems. Here are 3 tips from Niamh MacAuley, Video Marketing Manager at Purple Dot Media, to make your video content better... Every day the world watches 1 billion hours of YouTube social video and this is set to grow, making 2019 the year that your business strategy must include video, or you risk becoming invisible online. There&rsq...
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The Advantages of Private Label Branding for Your Business

by: Startacus Admin ~ 29th October 2018
Private label products are becoming an increasingly popular solution for brands looking to expand their ranges in place of items carrying national brands, the famous brands you’ve probably seen advertised everywhere from TV to coupon mailers. This is because they mitigate a lot of the issues typically involved with manufacturing and allow these brands to offer high quality products with less...
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Branswer - branded content made easy

by: Startacus Admin ~ 15th October 2018
Branswer - Creating branded content is easy thanks to this innovative startup... For small businesses in particular, it can be hard to keep up with content for blogs, social media, press releases, etc. Your business has enough things vying for your time without having to sit down and write content. But content is hugely important. On-brand content is vital. Brand isn’t just a good name and ...
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How startups can nail their employer branding to attract talent

by: Startacus Admin ~ 16th July 2018
How do you make sure your employer brand knocks your competitors out of the park to attract talent to your startup? Dee Murphy, Organisational Psychologist and Head of Employer Branding at Jobbio, has this to offer... Today’s employment market is a talent driven one. More people than ever have high expectations of the companies they work for - a pay cheque doesn’t cut the mustard...
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