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4 Marketing Tips for All Startups

by: Startacus Admin ~ 24th September 2019
When it comes to marketing your business, you’re going to have to do much more than simply dress up someone in a fun costume, plop them on a corner, and direct them to your storefront.For people to come see the “Open for Business” sign, there are plenty of other ways you can go about attracting consumers. Marketing is an incredibly vital but difficult process that involves plent...
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Why Your Small Business Needs a Strong Logo

by: Startacus Admin ~ 30th April 2019
One of the most important parts of a brand is its logo. Creating a strong logo is essential for the following reasons... When you build a business from the ground up, then you put a lot of heart and soul into it apart from the money itself. Naturally, you want it to be successful and grow as big as possible. However, merely thinking that can’t make a difference. You need to create a plan an...
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3 Easy Tips to Make Your Video Content Better

by: Startacus Admin ~ 8th March 2019
Filming videos using your mobile phone is easier than it seems. Here are 3 tips from Niamh MacAuley, Video Marketing Manager at Purple Dot Media, to make your video content better... Every day the world watches 1 billion hours of YouTube social video and this is set to grow, making 2019 the year that your business strategy must include video, or you risk becoming invisible online. There&rsq...
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The Advantages of Private Label Branding for Your Business

by: Startacus Admin ~ 29th October 2018
Private label products are becoming an increasingly popular solution for brands looking to expand their ranges in place of items carrying national brands, the famous brands you’ve probably seen advertised everywhere from TV to coupon mailers. This is because they mitigate a lot of the issues typically involved with manufacturing and allow these brands to offer high quality products with less...
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Branswer - branded content made easy

by: Startacus Admin ~ 15th October 2018
Branswer - Creating branded content is easy thanks to this innovative startup... For small businesses in particular, it can be hard to keep up with content for blogs, social media, press releases, etc. Your business has enough things vying for your time without having to sit down and write content. But content is hugely important. On-brand content is vital. Brand isn’t just a good name and ...
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How startups can nail their employer branding to attract talent

by: Startacus Admin ~ 16th July 2018
How do you make sure your employer brand knocks your competitors out of the park to attract talent to your startup? Dee Murphy, Organisational Psychologist and Head of Employer Branding at Jobbio, has this to offer... Today’s employment market is a talent driven one. More people than ever have high expectations of the companies they work for - a pay cheque doesn’t cut the mustard...
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How your startup can create an effective & successful brand image

by: Startacus Admin ~ 3rd May 2018
From building around a theme, demonstrating your core business values, to the use of social media, here are a few simple ways your startup can create an effective & successful brand image.There’s a lot that you should consider and keep in mind when it comes to a startup businesses. You want your startup to be as successful as possible, and every individual business aspect can work togeth...
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How to define your start-up’s tone of voice

by: Startacus Admin ~ 30th April 2018
You might have a fantastic business idea, the right staff, the right products and the right services. But you need to be able to talk about and promote yourself properly, which is why your businesses tone of voice is absolutely crucial.  Digital marketing agency every1 explains how you should look to define the tone of voice you use across your business’s communications and marketing. ...
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Changing Your Brand Name

by: Startacus Admin ~ 19th January 2018
Lisa Forde, Director of Event Stationery company Dotty About Paper writes for Startacus on changing your brand name as a business and shares her personal experience of doing just that.. "Changing the name of my online stationery company, The Card Gallery, to Dotty about Paper was an exciting yet daunting move. When I launched the business in 2004, the name fit the company well. However,...
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Tips for Creating Your Blog Content Strategy

by: Startacus Admin ~ 12th March 2017
Startacus recently ran a social media marketing workshop for startups at NI shared creative workspace Eighty81. Part of the workshop focused on creating an overall content strategy - and so to pass on some of this advice, we thought wise to share some valuable tips for all to read.Here we focus specifically on creating your blog content strategy, which will make up a core part of your ov...
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