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Private label products are becoming an increasingly popular solution for brands looking to expand their ranges in place of items carrying national brands, the famous brands you’ve probably seen advertised everywhere from TV to coupon mailers. This is because they mitigate a lot of the issues typically involved with manufacturing and allow these brands to offer high quality products with less...
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Branswer - Creating branded content is easy thanks to this innovative startup... For small businesses in particular, it can be hard to keep up with content for blogs, social media, press releases, etc. Your business has enough things vying for your time without having to sit down and write content. But content is hugely important. On-brand content is vital. Brand isn’t just a good name and ...
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From building around a theme, demonstrating your core business values, to the use of social media, here are a few simple ways your startup can create an effective & successful brand image.There’s a lot that you should consider and keep in mind when it comes to a startup businesses. You want your startup to be as successful as possible, and every individual business aspect can work togeth...
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You might have a fantastic business idea, the right staff, the right products and the right services. But you need to be able to talk about and promote yourself properly, which is why your businesses tone of voice is absolutely crucial.  Digital marketing agency every1 explains how you should look to define the tone of voice you use across your business’s communications and marketing. ...
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Lisa Forde, Director of Event Stationery company Dotty About Paper writes for Startacus on changing your brand name as a business and shares her personal experience of doing just that.. "Changing the name of my online stationery company, The Card Gallery, to Dotty about Paper was an exciting yet daunting move. When I launched the business in 2004, the name fit the company well. However,...
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