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London-based WeAre8 is on a mission to empower us all to change the world in just two minutes a day. We are bombarded with ads all the time, on every website, on every social media platform. They rush in at us from all sides, spouting nonsense about things we couldn’t be less interested in, annoying us, perhaps even making us actively avoid whatever that brand is out of pure spite. But w...
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AudioMob - the London-based startup using audio ads to enable advertisers to reach their consumers and game developers to monetise their games without interrupting gameplay. Adverts. The bane of any internet-using internet user. Whether we’re browsing websites, reading an e-book, listening to music, or playing mobile games while we wait for the train, we’re constantly bombarded with...
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Considering using Addressable TV as part of your marketing strategy? Here are the advantages and disadvantages of doing just that... Addressable TV is a form of television advertising that is delivered to a specified audience at a household or individual level rather than broadcast to the whole viewing audience of a certain channel. With that said, let us discuss both the advantages and disadv...
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Digital advertising campaign not performing as you'd like? Gez McGuire, AI marketing expert and founder of Lead Accelerator, outlines some of the common issues and how to address them. Pay-per-click is often a victim of its own success. With even the most basic of setups delivering results, marketing managers and agencies can see it as a fit and forget solution. A closer look however, will oft...
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AdTech business BLKBOX launches its SaaS-based intelligent and automated media buying platform to help companies scale profitable ad campaigns Every year over £270b is spent on digital ads by companies seeking to engage consumers online. In a bid to help companies make this ad spend go further and faster for them, adTech business BLKBOX have created a solution. They are launching their i...
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Concerned about click fraud and its impact on your startup's advertising? This guidance should help you address just that The cost of advertising is higher than it ought to be. There are several good reasons for this, which we’ll explore to clarify why advertising budgets keep going up. Certainly, click fraud is the main one to be worried about but some steps can be taken to work through ...
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How one startup, TOAD, is using data to help media buyers select the right outdoor advertising for their brands... We’ve written before about startups using technology like beacons and bluetooth and facial recognition and so on for the purposes of advertising. Advertisers have to up their game continually to stay relevant so that their marketing efforts don’t get ignored. People ...
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No matter what industry your business is in, every company is a slave to a budget, or more likely – multiple budgets. There are budgets for supplies, equipment, staff, and advertising just to name a few, and it is absolutely essential that spending is kept within the budget so as not to negatively affect the bottom line. While some budgets may be easier to stick to than others, there will be...
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Covatic - Tailored advertising in an entirely innovative way, thanks to this startup that helps media companies to leverage user context data without exposing personal data... Making money with online advertising is not as simple as it used to be. Ad blocker plugins for your browser prevent adverts from displaying, so websites refuse users access when they have these ad blockers active, so users ...
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Marketing, advertising and commerce tech startups, take note – the latest Collider accelerator programme closes for applications on the 30th April. If you are interested in gaining investment and joining a globally acclaimed accelerator programme designed specifically for your space, then this could be the opportunity for you. With over five years’ experience shaping the future o...
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