Search Results

Digital advertising campaign not performing as you'd like? Gez McGuire, AI marketing expert and founder of Lead Accelerator, outlines some of the common issues and how to address them. Pay-per-click is often a victim of its own success. With even the most basic of setups delivering results, marketing managers and agencies can see it as a fit and forget solution. A closer look however, will oft...
Read Post »

AdTech business BLKBOX launches its SaaS-based intelligent and automated media buying platform to help companies scale profitable ad campaigns Every year over £270b is spent on digital ads by companies seeking to engage consumers online. In a bid to help companies make this ad spend go further and faster for them, adTech business BLKBOX have created a solution. They are launching their i...
Read Post »

Concerned about click fraud and its impact on your startup's advertising? This guidance should help you address just that The cost of advertising is higher than it ought to be. There are several good reasons for this, which we’ll explore to clarify why advertising budgets keep going up. Certainly, click fraud is the main one to be worried about but some steps can be taken to work through ...
Read Post »

How one startup, TOAD, is using data to help media buyers select the right outdoor advertising for their brands... We’ve written before about startups using technology like beacons and bluetooth and facial recognition and so on for the purposes of advertising. Advertisers have to up their game continually to stay relevant so that their marketing efforts don’t get ignored. People ...
Read Post »

No matter what industry your business is in, every company is a slave to a budget, or more likely – multiple budgets. There are budgets for supplies, equipment, staff, and advertising just to name a few, and it is absolutely essential that spending is kept within the budget so as not to negatively affect the bottom line. While some budgets may be easier to stick to than others, there will be...
Read Post »

Covatic - Tailored advertising in an entirely innovative way, thanks to this startup that helps media companies to leverage user context data without exposing personal data... Making money with online advertising is not as simple as it used to be. Ad blocker plugins for your browser prevent adverts from displaying, so websites refuse users access when they have these ad blockers active, so users ...
Read Post »

Marketing, advertising and commerce tech startups, take note – the latest Collider accelerator programme closes for applications on the 30th April. If you are interested in gaining investment and joining a globally acclaimed accelerator programme designed specifically for your space, then this could be the opportunity for you. With over five years’ experience shaping the future o...
Read Post »

We’ve extended our partnership with careers marketplace Jobbio to include 30 days of free unlimited job postings across the wider Jobbio network. For 30 days, startup employers (new to Jobbio) will have full access to the entire Jobbio network, including unlimited job posting, for FREE. Jobbio is a leading hiring platform that lets you list roles, attract talent, and manage the h...
Read Post »

OfferMoments, the Minority Report style billboard creators, aim to disrupt the growing £1billion OOH advertising market after a £1.5m cash injection to fund a brand new project. Since it’s inception in 2014, OfferMoments has been at the forefront of marketing innovation including the launch of its personalised digital billboard powered by facial recognition and mobile data techn...
Read Post »

KRPT Week is a celebration of the future of advertising according to the next generation; within this generation are numerous different “tribes” and startups many of whom could be labelled as the “DIY Generation”. The examples of brands and agencies showing a real passion and dedication towards supporting startup culture is growing as they realise the alternative is most li...
Read Post »