Tips

Starting your own business involves a lot of admin and decision-making, with the biggest one being the overall premise of your new company. If you want it to ensure that your new company doesn’t fail within its first year, as many start-ups do, then you need to focus on creating a brand that will resonate with your target market. New business owners who have launched a new venture in respo...
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The coronavirus pandemic and its effects are realities that took the world by storm. Even as lockdown restrictions are being eased all over the world, some changes have come to stay. The crisis has created long-term effects that have changed the business landscape totally. In view of this, businesses ought to engage pivoting strategies to maintain continued relevance once the pandemic ends. Everyt...
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Are you looking for a way to revamp your corporate website? Maybe you want to inject a little excitement, interest, and just overall freshness to it that helps to set the company apart from others. Let’s face it, even the most well thought out and professionally designed website has a lifespan. You need to update it to keep up with the times and keep people engaged and coming back. The websi...
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The MD of event specialists Gazeboshop shares his tips and advice on company branding... Branding is a concept that we are all familiar with, but few of us truly understand how to build and market a successful brand. This relatively rare skill has never been more important. Consumer behaviour has evolved since the COVID-19 epidemic began and the businesses who have managed to maintain their ...
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Photography is a field with near-universal appeal. It’s a creative and fulfilling pastime, but it can also be a reliable source of income. Making the transition from amateur snapper to a professional photographer, however, is not as straightforward as you may suppose. Let’s run through a few of the requirements. Experience and Qualifications Firstly, you'll be, you'll need to be able...
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Could cyber security be the final line of defence for SMES in these turbulent times? Sarah Knowles, senior security consultant at Nexor, highlights the measures you could have in place.While many companies will have switched to complete remote operations and embraced the change and adapted to what is a new way of working and living, some will have neglected the very basics of security. Sadly, this...
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Investing in the services of an accountant can yield considerable benefits, particularly for those who aren’t conversant in monetary matters. But not all accountants are created equal. Before making a hiring decision, you’ll want to devote some effort to determining which is best for you. Let's run through some of the criteria by which you might judge a potential appointment. How much...
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Working as an interim can be a rewarding job role. However, you will face a lot of competition when applying for roles. So, if you want to stand out and improve your chances of landing your dream interim jobs, you’ll want to ensure you have the right skills. There are a number of things you can do to boost your interim portfolio. Here, we’ll look at some of the most effective ways to ...
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Etsy is the online marketplace with a difference. Instead of branded products that you can buy almost anywhere, the platform only focuses on the unique. It’s a great place for creative start-ups and small businesses who sell handmade or vintage items to those who want to buy them. And few things say ‘unique’ or ‘handmade’ as well as your own line of custom t-shirts....
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Nobody wakes up in the morning thinking, ‘ Oh! let me check my spam box today. ‘ The world of the internet is a saturated place and with new brands being introduced to the market each day, it gets increasingly tougher to make it to the inbox of your audience and not land up in the spam box. If you’re wondering why your email marketing strategy isn’t getting the response i...
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The Coronavirus pandemic has fundamentally altered society as we know it. Whether that be our working conditions, social habits, holiday plans or a myriad of other elements, we have been forced into widespread changes that affect almost every aspect of our lives. Of greatest significance has been the cost of human life, with currently more than 44,000 deaths in the UK and over half a million...
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Many people dream of having their own business one day. The opportunity to work on your own hours and decide working processes is far too attractive to ignore. And now that the digital space is revolutionizing the way business works, being self-employed has become a lot more exciting. Theses and other factors are the reason why entrepreneurs are rising from every corner of the world, including th...
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