Tips

Digital advertising campaign not performing as you'd like? Gez McGuire, AI marketing expert and founder of Lead Accelerator, outlines some of the common issues and how to address them. Pay-per-click is often a victim of its own success. With even the most basic of setups delivering results, marketing managers and agencies can see it as a fit and forget solution. A closer look however, will oft...
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Planning to build your business into a luxury brand? These tips will help you do just that... Luxury brands must strive for perfection. Any flaws and a firm’s luxury image can be severely damaged, and few companies will recover from any shortcomings.  Additionally, the demand for luxury is high. A surge in spending was predicted at the start of 2021, and people are keen to break fre...
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New to investing? Due diligence is essential. Chantelle Arneaud from Envestors shares insights and tips on what questions to ask There is a mindboggling lack of standardisation in the presentation of early-stage investment deals. The information offered and at what points varies from deal to deal and from network to network. This often means that information vital to an investment decision may ...
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Presenting online? Haritosh Srivastav from Toastmasters International shares some fab tips on how to keep your audience interested and engaged When you are giving an important presentation online, whether this is to investors or customers the one thing you don’t want is for them to get distracted. You want their full attention. This isn’t as easy as it might sound. According to a s...
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Getting your business off the ground will be a lot easier if you have these 4 tools in place... Taking the plunge and deciding to go ahead with your small enterprise is a momentous occasion. Whether your startup has humble beginnings at your kitchen table, or you’re already meeting and greeting passing trade in the public domain, creating a strong foundation for your business will ensure ...
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Starting a business? Here are a few of the ways to choose the right tech for your startup and get it off to a great start When you’re launching your new business, you’ve got a lot of exciting decisions to make. Many of these choices will shape the future of your organisation, so you need to make sure that you get them right. One of the most significant choices modern startup founde...
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  Hybrid events are here to stay - Kate Healy, founder of Virtually Together shares her thoughts on why they will evolve going forward During the pandemic, virtual events have given everyone a chance to socialise with loved ones during difficult times. It has also helped work events continue in a new dynamic, with many employees favouring the virtual experience over in-person events. But no...
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  Sid Madge, founder of Meee shares his tips on starting as you mean to go on, by getting the very best from your staff in 60 seconds Many startups look at the accepted ways of doing things and find efficiencies and innovations that traditionalists can miss. According to Gallup, 85% of the global workforce is disengaged, and it is estimated that the cost of a disengaged employee could be 34...
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Want to make your mark on your industry and elevate your business exposure? These tips will help you do just that... Owning a small business can often have you feeling like a little fish in a big pond. It can be a daunting thought to think about how you can gain exposure in competitive industries. How will you make your mark on the industry in comparison to larger competitors. It is no doubt t...
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Thinking about taking your startup down the franchising route? Here are a few of the key things you'll need to consider Have you considered franchising your business? Franchising is a legally recognized business agreement between a franchisor and franchisee. When done correctly, it allows you to expand your business by selling the right to use your trademark, business practices, training method...
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Thinking about taking up an online side hustle? Here are a few of the ways that you can do just that... The pandemic has nudged the population world over into pivoting their business as the restrictions ravage their revenues. COVID has certainly had a massive impact on the global economy.  Some switched their industry, while others took up a side hustle to get through the rough patch. Eve...
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Richard Horwell, founder of Brand Relations shares his tips for taking that family recipe from kitchen stove to supermarket shelf Business ideas can form in a variety of places. Some of the best begin in a kitchen. Whether a recipe has been handed down through generations, or adapted from dishes experienced while travelling, or created from scratch (by design or by accident), it’s likely ...
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