Tips

When your customers find it difficult to access or understand your website, there is a problem with its usability. If your site has usability problems, you could end up with poor conversions. Conversions signify the completion of a desired action by a user on your website.To boost your website conversions, you should continuously engage in usability testing. This is a powerful way to gain valuab...
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Booklets are a great way to communicate large amounts of information at a lower cost. They have fewer pages and are smaller in size than ‘real’ books but can be highly useful when it comes to selling trade products and services. Rich in information and aesthetically pleasing, booklets are an ideal sales platform, yet many traders don’t realise this! An effectively designed brochu...
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There are hundreds of different outsourced solutions that start-ups can choose to save themselves time and money, and even more providers on the market. As such, you need to make sure that you choose the right service provider that will offer you the support that you desire. When it comes to choosing a creative expert, be it a designer, copywriter or photographer, it can be tough to find the ind...
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They say that the best marketing strategy for a business is to simply care.  Like any existing industry, marketing is a dynamic and competitive field that allows agencies to take a business to the next level. A business is incomplete without marketing. A good marketing agency focuses all its energy on understanding their client and visualizing their future. Any agency with unparalleled servi...
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After months of speculation, the UK Government has announced that the country’s economy is in recession for the first time in over a decade. For many businesses, this isn’t news, as the Coronavirus pandemic has been causing financial hardships since the beginning of the year. However, the official announcement means that many small business leaders will now be reviewing their budgets ...
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Working from home. That’s the dream, isn’t it? Or so they say. You get to wake up, fall out of bed, open a laptop, and check your emails in your pyjamas. There’s no commute. There’s no rushing around to get washed and find something to wear and leave the house in anything close to resembling ‘on time’. There’s no rain. You don’t need to worry about g...
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A well-rounded marketing strategy is one that covers multiple channels simultaneously. There are a plethora of marketing mediums out there today. Finding the ideal combination for a business can take time. Below are five of the most common and most significant types of marketing media and the role they have to play in driving sales. Print Print media refers to everything from national newspapers...
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With the increased number of people working or vacationing outside their homes and the staycation market likely to stay, businesses like Airbnb and Vrbo are all set to rake in profits. People want something different from the stark, sterile coldness of hotel rooms. With a vacation rental or hospitality business, you can recreate that warm, homely feeling without necessarily becoming a real estate ...
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When you're in the present, the future seems so far away. And the idea of financially planning for anything from a house deposit, and a financial emergency to your pension and retirement fund seems a little premature. Whether you're looking to start your own business, work as a freelancer, or have a successful career, to feel comfortable with your future and look forward to what's ahead you need t...
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Starting up in retail in Australia - here are the basics to consider Starting a new business should be an exciting time, but it can also be one of stress. The way that you start your business and plan its initial launch will have a huge impact on your chances of success. Here’s what you need to know to launch a successful business in 2020 Australia.Decide On The Legal StructureBefore you ca...
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In this new-normal you can be guaranteed that plenty of people are going to get inventive and consider starting their own business. Is that you too?  In this quickfire post we outline some of the key startup costs that you are going to have to consider when starting that business.  Assets and expenses First up, try and pipeline what costs when starting a business will be assets and wh...
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Competition within the property market is ever increasing, meaning that it is more vital than ever to use modern marketing techniques to ensure that you attract more house buyers and clientele. Plus in this economic climate, you'll need to make sure you have the right tools at your disposal to have that competitive edge.  Here are 6 property marketing tips for any new estate agents who are l...
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