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The Do's and Don’ts of Green Marketing

by: Startacus Admin ~ 25th November 2021
Clare Martin, Director of Blue Cactus Digital and Founder of Confident Tiger, shares her insights into the do's and don’ts of green marketing and how to avoid greenwashing. We've all heard of the term 'greenwashing': the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. This can be detrimental to your bran...
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Advice For Small Business Owners: How to Avoid Closure

by: Startacus Admin ~ 24th November 2021
  It's a pretty challenging time to be a small business owner - these basic tips on what they can do to avoid closure whilst increasing profitability should help... Unfortunately, there are a lot of small businesses out there which are currently struggling more than ever. It has been a busy year for business and now there are plenty of new companies cropping up each day. The competition is ...
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Further success for Feast It as it raises a €5m venture round

by: Startacus Admin ~ 23rd November 2021
The Feast It mission to disrupt the global events industry continues thanks to €5m venture-led round. We originally highlighted Feast It in our startup of the week feature a few years ago and we’ve loved following its journey ever since - from successful fund raises through to its fabulous Woof Weddings. And we’re delighted to do so again today with the news that it has ra...
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Material Evolution secures investment to help transform the foundation industries

by: Startacus Admin ~ 23rd November 2021
Material Evolution raises $3.4m to support further development of its innovative and sustainable alternative to concrete Way back at the end of last year, we highlighted some Northern Irish startups that we thought would be ones to watch during 2021. So we were delighted with the news this week that one of those startups, namely Material Evolution has just announced that it has raised $3....
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Tips for moderating a panel discussion successfully

by: Startacus Admin ~ 22nd November 2021
Moderating a panel discussion? Jon Lam from Toastmasters International shares his tips on how to do just that with ease Have you ever attended a panel discussion? Perhaps one where experienced entrepreneurs discuss their experience of founding a company or how to handle a business problem?  The success of a panel discussion is driven by how it is chaired or moderated.  To raise your p...
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Why wellness is important for hospitality startups

by: Startacus Admin ~ 22nd November 2021
Startup in the hospitality sector? Sonal Uberoi of Spa Balance shares her insights on why incorporating wellness into your product ecosystem can bring huge value... If your startup is in the hospitality sector, in addition to the struggle you have faced during the pandemic, you will be aware that customers are now looking to nurture their physical and mental health and take a more responsible a...
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SmartWorkPlus - facilities management innovation

by: Startacus Admin ~ 18th November 2021
Magherafelt-based company SmartWorkPlus launches new range of products for enhanced facilities management, thanks to support from the Ulster Bank Accelerator Programme At our recent Work: In Progress event we had lots of discussions on the future of work and how companies are innovating in both how they work and where they work. It’s therefore interesting to see that innovation in the phy...
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Muddy Trowel - making gardening simple, sustainable and joyful

by: Startacus Admin ~ 17th November 2021
  Muddy Trowel is a London-based startup that's on a mission to enable all plant lovers to learn more about gardening,regardless of the size of their outdoor space. During lockdown, there have been 2 types of people: those who have been locked away for so long they’ve forgotten that nature exists, and those who discovered it and a love for it during the time they weren’t allowed...
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SleepCogni - tech innovation to tackle insomnia

by: Startacus Admin ~ 17th November 2021
  SleepCogni is a Sheffield-based healthtech startup that's developing an innovative handheld device and SaaS platform to help provide a good night's sleep Sleep problems are common, with 36% of people in the UK struggling to get to sleep at least once a week and about 30% in the US. Women have more trouble getting to sleep, and those aged 45-55 particularly so. With how important sleep i...
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Tesco partners with global product sourcing platform RangeMe

by: Startacus Admin ~ 17th November 2021
Tesco and RangeMe partnership presents new opportunity for British suppliers to market their brands and grow their retail relationships The UK’s largest grocer Tesco has just announced details of a new partnership with RangeMe , the world’s largest product sourcing platform, with the aim of providing its product buying teams with access to the most relevant products its customers d...
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Startacus and Young Enterprise NI launch Exporting Founders programme

by: Startacus Admin ~ 16th November 2021
Exporting Founders is a new 12-week startup programme for NI-based early stage entrepreneurs, facilitated by Startacus, in partnership with Young Enterprise NI. Startacus, in partnership with Young Enterprise NI have launched Exporting Founders, a programme targeted at early stage entrepreneurs aged 18-30 across Northern Ireland, seeking to educate and inform those developing their business ide...
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Scanmatix wins inaugural Work: In Progress startup pitch competition

by: Startacus Admin ~ 15th November 2021
The innovative NI startup Scanmatix wins over the judges to secure the Work: In Progress startup pitch accolade and the £1500 cash prize. After a competitive startup pitching event at Work: In Progress, with 8 early stage startups from across the island of Ireland taking part, Scanmatix, the NI-based complementary retail technology platform was selected as the overall winner, taking home ...
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