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You cannot escape them…they are everywhere.    They began as something of a novelty - a happy quirk adding a bit of variety to your news feed, but now they have taken over!  We are of course talking about the overused and much lamented social media competition. Some of you will be wondering why our tone is so aggrieved, as you glide past such competitions with hardly a secon...
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Crowdspeaking with Thunderclap- Take social media by storm!You might say that social media's usefulness has become a victim of its own success - it is so easy to say something that it is increasingly difficult to make your voice stand out from the crowd. It is also a challenge to tread the line between useful, informative, interesting publicity and just plain spamming - the last thing you want to ...
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Social Media Tips -  beginner things to avoidWe all get told about the best ways to use social media - but what about the things you really should be avoiding? Here's some info on how to avoid the most common pitfalls when using social media...  Trying to use too many new ways of communicating at once Imagine if the lightbulb, the bike, the car, the internet, the phone, and so on ...
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As a firm specialising in augmenting customer acquisition through social media, and digital marketing we are often asked one question, “does social media work?” We could always list the many successful campaigns we had run and cite facts and figures or influential opinions on the matter but we wanted more. We wanted to find not only a challenge but to turn a complete social sceptic int...
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Basic Human Nature - We all like to be poked: Krisi Smith, co-founder of successful startup Bluebird Tea Co. offers her top tips on how to use social media to promote your startup. Social media is a bit of an odd one for startups because by it’s ad hoc, unstructured nature it rarely feels like ‘work’ so when faced with piles of admin and business planning you can feel guilt...
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Social Media Week 2013 (part 1) It may seem that Social Media Week can come and go every few months or something, but then again, Social Media Week is a biannual global event so perhaps that’s why... That this Global event to continues to grow in importance, just goes to prove exactly how important Social Media and the power of your social message actually can be. Part 1 of this year&rsqu...
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If you’re in the process of starting or running a small business, one of the best resources to help forge customer relationships and create brand awareness is of course Social Media. It’s hard to remember a time when we weren’t using it and for marketing and business development alone its’ impact has been massive. However, actually managing Social Media properly is a job in...
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Whether you are based in London #smwldn Glasgow #smwglasgow or pretty much anywhere else in #theworld or just looking to follow the whole thing online #SMW12 can well claim to be the global event for Social Media fanatics and fans, this year occuring the 24th - 28th September. Social Media Week’s mission is to help people and organizations connect through collaboration, learning and the sha...
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With a population of 79, how did the Swiss village of Obermutten, get a global Facebook following of over 18,000? It is simple concept, the ‘like’ button on Facebook. But the village of Obermutton took the concept that one step further, promising each ‘like’ that their profile pics, would appear on the town's bulletin board! Within months the whole village, and every spac...
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MySocialCloud.com is an online web application that allows you to manage your online life in one simple “cloud”—your secure entry point to the online world. If you are just beginning your social media journey and need some of the basic information, these tips should come in very handy. Created at the University of Southern California, MySocialCloud has grown into a well establish...
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