Zeed - where TikTok meets investing
by Startacus Admin
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London-based fintech startup Zeed brings investment to a younger audience by combining Tik-Tok style video content with financial investments.
As we have written before, investing is a tempting prospect. The idea of putting in a small amount of money and seeing a larger amount of money coming back to you with little to no work is an enticing one. It’s why we play the lottery.
But when did you learn about investing in school? When were you taught how to go about it, the dangers, what it all means, and how it all works? Of those who consider investing, we wildly and baselessly guess that the vast majority do not go down that path because they are rightly cautious and aware of their own lack of understanding.
In fact, today’s startup conducted a survey on the topic and found, backing up our educated calculations, that 87% of their 5,000+, mostly GenZ members (of the community they built at the time, not their current business) lacked the confidence in investing, thanks to this lack of information.
Enter their new London-based fintech startup, Zeed. As well as identifying this lack of information access, Zeed co-founder Salman Hussain and Rohan Regmi found that short form videos were the best way to engage those community members. This is one thing that makes their investment app different to the rest.
We have written before about how platforms like YouTube can be amazing resources for learning, but that there is such a wealth of information (and misinformation) on the platform that it is difficult to know where to start or who to listen to.
Zeed releases their own TikTok-style videos, carefully vetted and verified to make sure every word spoken is accurate. These videos break down the fundamentals of investing and financial concepts, as well as trends in investment, in order to build users’ confidence and knowledge. When the app fully releases, users will also be able to directly invest in equities.
In July, Zeed announced that they had raised £205,000 in pre-seed funding from SFC Capital. This funding will go towards growing the team, and continuing to improve the product.
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Published on: 20th July 2022
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