Young Foodies launches Mighty Small, the supermarket of small brands

by Startacus Admin

Young Foodies launches Mighty Small, a new online supermarket with community at its core, dedicated to small independent challenger brands.
Despite the taxing impact of COVID-19, many small FMCG businesses will see opportunity in pivoting to online to boost sales. But how do they find and sell to the consumer? Step foward Mighty Small, an ecommerce platform launched by Young Foodies, allowing challenger brands who don’t have an existing e-commerce operation or who want to

Young Foodies was founded in 2017 to bring the consumer industry into the 21st century. In the last couple of years they have created the UK’s largest community of innovative FMCG brands – simultaneously providing that community with services to enable them to grow and operate like their big business counterparts.
Theadora Alexander, co-founder of Young Foodies, explained:

The platform aims to offer challenger brands favourable commercial and operational terms, including quick payment terms, cost-effective storage options with full control over stock volumes, no product pitching or expensive marketing plans, no onboarding delays, and no minimum sale quantities.
Harnessing the power of community for collective gain, marketing of the website will be largely community-driven and referral-led using an affiliates scheme, including a donation to the Food Cycle charity for every basket purchased.
As a community, brands will be encouraged to leverage their collective millions of social media followers to promote the online proposition, with a friends and family discount and an affiliates programme, also on offer.
Having built the platform, Young Foodies will manage supply and facilitate all operations on brands’ behalf, from centralising shipping costs, simplifying fulfilment, and managing multiple supply chains. All picking, packing and delivery will be handled and paid for by Young Foodies.
The aim of Mighty Small is to actively educate and engage consumers in wider and more exciting product choices, innovative flavours and ingredient authenticity available to them online, with the added convenience of home delivery. Delivery services will launch in London with a nationwide rollout to follow.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The impact of standards, ethics and conduct on business success and profits - Work.Life has some interesting insights...

The lowdown on Space32 - the startup that wants to help hybrid-working businesses find the working space and solution that's right for them.

Global Tech for Good initiative seeks innovative startups and scaleups that are creating positive social impact and enhancing people's lives through tech.

The lowdown on Bidnamic, the startup that's combining advance machine learning with human expertise to help retailers to maximise revenue and profitability from Google Shopping.

Innovative Czech fintech startup 4Trans raises investment to expand first of its type AI driven factoring services across Europe.

Edinburgh-based life science company Cytomos secures funding to support further development of its innovative cell analysis tech.

Ethical Equity and Streets Consulting join forces to deliver Founder Workshop to help close the inequality gap in startup to scaleup funding.

Fancy being featured in this year’s SmallBiz100, which showcases the best of Britain’s vibrant small business community? There's just a couple of days left to do just that!

Screenloop secures major investment to support further development of its AI-driven recruitment platform that helps companies build the best teams and removes unconscious bias.

New research from School of Marketing reveals the impact that Covid-19 has had on key business sectors in the UK.
Published on: 17th April 2020
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- How the pandemic affected each industry 27th Jun 2022 New research from School of Marketing reveals the impact that Covid-19 has had on key business sectors in the UK.
- The Finalists of DBACE 2022 are revealed 21st Jun 2022 The lowdown on the innovative young visionaries that are in the running for this year's Deutsche Bank Awards for Creative Entrepreneurs.
- OKAPI: Orbits raises €5.5m for Breakthrough Space Traffic Management Software 13th Jun 2022 Innovative German SaaS startup OKAPI:Orbits secures investment to support its mission of securing efficient and safe operations in space.
- Kita, the world's first carbon insurer, raises £350k in pre-seed round 9th Jun 2022 Innovative startup, Kita secures investment to support build and launch of its essential carbon insurance products.