Young Foodies launches Mighty Small, the supermarket of small brands
by Startacus Admin
Young Foodies launches Mighty Small, a new online supermarket with community at its core, dedicated to small independent challenger brands.
Despite the taxing impact of COVID-19, many small FMCG businesses will see opportunity in pivoting to online to boost sales. But how do they find and sell to the consumer? Step foward Mighty Small, an ecommerce platform launched by Young Foodies, allowing challenger brands who don’t have an existing e-commerce operation or who want to
create new channels, to unlock new opportunities online and access new consumers. Created within days to meet fast-changing SME needs, Mighty Small, will help startups and SMEs rejuvenate sales, boost cashflow and grow categories. Young Foodies was founded in 2017 to bring the consumer industry into the 21st century. In the last couple of years they have created the UK’s largest community of innovative FMCG brands – simultaneously providing that community with services to enable them to grow and operate like their big business counterparts.
Theadora Alexander, co-founder of Young Foodies, explained:
“Mighty Small is not just an online supermarket, it’s the result of SMEs coming together to buy into an exciting new concept for the benefit of all. Few businesses are as agile and open to change as challengers and Young Foodies is incredibly proud to make this happen. It forms part of our wider #MakeaDifference campaign to support independent brands throughout the Coronavirus crisis.” The platform aims to offer challenger brands favourable commercial and operational terms, including quick payment terms, cost-effective storage options with full control over stock volumes, no product pitching or expensive marketing plans, no onboarding delays, and no minimum sale quantities.
Harnessing the power of community for collective gain, marketing of the website will be largely community-driven and referral-led using an affiliates scheme, including a donation to the Food Cycle charity for every basket purchased.
As a community, brands will be encouraged to leverage their collective millions of social media followers to promote the online proposition, with a friends and family discount and an affiliates programme, also on offer.
Having built the platform, Young Foodies will manage supply and facilitate all operations on brands’ behalf, from centralising shipping costs, simplifying fulfilment, and managing multiple supply chains. All picking, packing and delivery will be handled and paid for by Young Foodies.
The aim of Mighty Small is to actively educate and engage consumers in wider and more exciting product choices, innovative flavours and ingredient authenticity available to them online, with the added convenience of home delivery. Delivery services will launch in London with a nationwide rollout to follow.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
BT reveals new cohort of innovative startups aiming to help solve sustainability challenges in the manufacturing sector.
London-based SaaS startup OutThink has developed an innovative approach to help companies to visualise risk, target interventions and prevent data breaches.
Participants in Catalyst’s Co-Founders programme offered opportunity to avail of a £10,000 proof of concept grant from Techstart to help validate their business idea.
Atoa announces pre-seed funding for its solution to empower and improve cash flow for independent, small and mid-sized UK retail merchants.
 Tong Gu, Reem Mobassaleh Wyndham and Monik Pham.jpg)
Pact launches its first £30M fund to back early-stage European tech startups using technology for economic inclusion, well-being and climate solutions.
Paris-based startup Immortal Game uses blockchain technology to add a new dimension to the most played board game in the world.
Co-Founders seeking people with innovative ideas and desire to create startups that could change the world for its 2023 programme.
Marketers - want to turn shoppers into customers this Black Friday? Marietta Chatzidiakou, Senior Content Consultant at Digital Ethos shares some tips on how to do just that.
Data from more than 500 companies reveals the core health of SaaS startups and assesses how European companies have performed relative to American counterparts.
The lowdown on Symphony, the startup that'll give you a front row seat to enjoy the finest live performances by some of the most famous orchestras in the world...
Published on: 17th April 2020
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- BT pushes ahead with new sustainable digital solutions through its Green Tech Innovation Platform 1st Dec 2022 BT reveals new cohort of innovative startups aiming to help solve sustainability challenges in the manufacturing sector.
- Catalyst and Techstart offering startup co-founders the chance to win £10k proof of concept grants 30th Nov 2022 Participants in Catalyst’s Co-Founders programme offered opportunity to avail of a £10,000 proof of concept grant from Techstart to help validate their business idea.
- UK fintech Atoa secures $2.2M pre-seed round as it kills Visa and Mastercard fees for businesses 24th Nov 2022 Atoa announces pre-seed funding for its solution to empower and improve cash flow for independent, small and mid-sized UK retail merchants.
- Female-led Pact Launches £30m Seed Fund 24th Nov 2022 Pact launches its first £30M fund to back early-stage European tech startups using technology for economic inclusion, well-being and climate solutions.
