Winning Seedcorn - we talk to regional winners Gnarly Adventure
by Startacus Admin
A couple of weeks ago Seedcorn launched this year's all-island Ireland Seedcorn competition for startups and early stage startups.
Big bucks of a prize fund worth €280,000 will be divided up between 9 winning start-ups and so we thought it wise to interview one of last years regional winners - Albert Quigley Founder of Gnarly Adventure, an online inspiration engine for activities, places, festivals, events and attractions. We found out a little more about the business model behind their online platform, what Seedcorn meant to their business, and what advice they can pass on to this years applicants.
Online platforms can be tough businesses to crack! In terms of your business, how easy was it to demonstrate to Seedcorn that your online platform had high growth potential?
There are a number of features to our business model that demonstrated the growth potential for our platform. First was the size of the 
global adventure tourism market - contributing €69bn to global GDP with a growth rate of 17% every year. Compare this to a growth rate of just 4% for all other tourism sectors combined. Second was the need to be addressed. Adventure tourism providers are an under-serviced industry in terms of online software and sustainable marketing platforms that deliver a return on their investment in terms of both time and money. One of the major problems for providers is that they need to maintain numourous unconnected accounts across multiple website portals. To update their content they must login to each account separately to add and update content. And that content is usually just a business listing. This results in content that is static and out of date.
Gnarly Adventure solves these problems. As a marketplace adventure tourism SMEs can add their portfolio of bookable products and services to GnarlyAdventure.com with descriptions, pricing, itineraries and much more. Then through its growing network of affiliate partners, Gnarly Adventure delivers this bookable content everywhere online that’s matters –lifestyle and review sites, mobile apps, travel and accommodation sites, city guides, and any other site or service where there is potential to sell adventure tourism product content. This allows clients to update their product offering across the web from one place, putting the SME in control of their content and pricing, and creating a global sales pipeline through the Gnarly Adventure affiliate partner network. Clients will also have access to Gnarly Adventure's SaaS business management solutions, letting them to manage bookings and enquiries; staff and availability; resources including facilities and equipment; content distribution networks; and view performance analytics to help them make more informed decisions about their business.
What did being a Seedcorn Regional Winner mean to your business?
The cash injection from the prize fund of €20,000 was a definite bonus. But more importantly was the validation of our business model and the PR, networking and mentoring generated and provided by InterTradeIreland.
Any tips for entrants in making a successful application to the competition?
Use the InterTradeIreland Business Cube as a template for creating your business plan. Then just answer the questions that are asked. It's that simple. You don't need to ramble. It's your business so you should be able to answer all the questions easily. Any questions you don't have an answer for means you need to go figure out that answer to ensure your business model is solid. And don't use jargon.
Tell us about your plans for the business for the next 18 months. Any exciting news you can share!
The next 18 months will see Gnarly Adventure launch a new brand, which is in the process of being created, dedicated to it's Business products and services. GnarlyAdventure.com will then become a purely consumer facing portal and part of the New Brand network of partner websites where all our client content is streamed and published. We plan to grow our network of affiliate partner websites substantially and also launch new SaaS products to enhance our service offering.
If you like what you see here on Startacus, why not become a member of our growing community? It's free! And you'll get all this - exclusive access to our Business Toolkit, discounts and offers galore for your business via our member only business deals, the chance to network and connect with loads of fellow self-starters, and maybe even become our celebrated 'Self-Starter of the Week' and tell the world your startup tale! Join right here for free...
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Sustainable reward scheme Bagboard, a first-of-its-kind advertising platform for planet-friendly brands launches £600k funding round
The London-based startup that's disrupting the insurance industry by its collective-based model for cycling insurance
More than half of employees concerned about returning to work and majority of employees NOT comfortable using public transport
The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
Eppik is a smart family photo sharing platform that helps families reconnect through their shared photo heritage
New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
In this article, we’ll be exploring how new users can build their first Magento store and drive it towards online dominance.
BOOP, an innovative software education platform for children with special education needs, gains COVID-19 response funding of £50k via Innovate UK
Here are some easy-to-overlook ways to slash the usual cost of sourcing a corporate car for your business.
Published on: 13th May 2013
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- More than half of employees concerned about returning to work 2nd Jul 2020 More than half of employees concerned about returning to work and majority of employees NOT comfortable using public transport
- GCHQ Innovation Co-Lab seeks startups harnessing data science, machine learning and AI 2nd Jul 2020 The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
- Ten Years On: 30% Club Sets New Targets 1st Jul 2020 New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
- Xero’s Roadmap to Recovery manifesto launched 1st Jul 2020 Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
