Will Mend, the self care app for heartbreak be loved by all?
by Startacus Admin
Breakups often hurt (and hurt bad), but startup Founder Ellen Huerta believes that heartbreak can be transformational with support. Step forward her app, Mend, a self-care app for heartbreak that aims to guide you through your breakup day by day. So if you love the idea of this self-care app, read on...
We first heard about Mend last week. Mend featured on Episode 6 of Apple's first original series: Planet of the Apps - a new reality series where App creators are given the opportunity to pitch their startup concepts to judges @JessicaAlba, @GwynethPaltrow, @GaryVee & @IAmWill and if chosen, are then mentored on how to pitch their app to Lightspeed Venture Partners for a chance at real funding.
Well the good news for Ellen and Mend, is that after being selected and supported by Team Jessica Alba, Ellen and Mend secured investment via Lightspeed Venture Partners.
They often say that startup founders come up with business ideas, when they discover a real pain point and in 
Mend, this was the case for Ellen.
It was when going through her own relationship breakup, that she initially looked online for help. She found a lot of clichéd advice, but nothing that really resonated with her. With this pain point clearly in mind, (and still very much in her mind), Ellen developed the concept of Mend, a personal day by day trainer for heartbreak, which aims to reinvent the way people mend broken hearts and which she launched for iOS in July 2016.
The app provides daily short audio training that will help you with your breakup and requiresyou to complete a guided journalling activity. You will also have access to a stream of advice, stories and interviews that will keep you both motivated and inspired.
After an initial 28-Day Heartbreak Cleanse, you'll graduate to the app's personalized Moving On programme, where you'll begin receiving 3 trainings a day that focus on redefining your sense of self and rebuilding a life you love. You also get the chance to track your progress and write in your confidential journal whenever you feel the need to get something off your mind.Of course, the app is not intended to be a substitute for professional advice, treatment or access to mental health support, but instead provides a new way of finding yourself on the right path to mending and moving on, when a breakup becomes too much.
Congrats Ellen and Team Mend, we love the concept and look forward to seeing how Mend further develops and grows over the coming months...
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Published on: 24th July 2017
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