WILD.AI - the AI smart coach for female athletes
by Startacus Admin
WILD.AI is the health tech startup that has created an AI powered, science backed fitness app designed specifically for women...
The way that women train athletically is different to the way men train; the nutrition they need for training is different. The majority of health and fitness products, however, are designed for male physiology - often due to an ignorance of the aforementioned differences. 
One obvious difference between men and women is across 40 years, women will have around 500 menstrual cycles that will change their bodies constantly. Medication that plenty of women take makes changes and has different effects on different women. So while these male-oriented products might not be intentionally so, while this is the case, shouldn’t there be female-oriented ones too?
San Francisco-based health-tech startup WILD.AI thinks so. As their purpose and vision state, their idea is to create technology to elevate the capabilities of the female body for a future where every woman on the planet can access the knowledge, support, and power to perform.
Men and women might not be respectively from Mars and Venus, but there are important differences between us that are far too often not taken into account when creating fitness products and, crucially, using the data gathered.
For example, you might wear a monitor that tracks your heart rate and distance run and, male or female, you will see your heart rate and distance run. That’s fine, but the problems start when you have a device or an app that tries to make use of that 
information to tell you, for example, how many calories you have burned. Because women’s bodies are not the same as men’s, and crucially because they change throughout their menstrual cycle, this information could be misleading. Potentially dangerously misleading, as it could result in women over-exerting to achieve a result they are in reality already achieving, but are being told they are not.
WILD.AI tracks all aspects of a woman’s physiology in order to create a personalised training programme, taking into account all ages and backgrounds and, crucially, not just focusing on one specific aspect. By doing so, it hopes to tap into a $50bn market.
This January, Informatics Ventures announced the cohort of companies that will pitch to UK and international investors at its flagship EIE20 event on 23 April in Edinburgh, and WILD.AI is one of them. This will be a great opportunity for the startup to pitch to such a wide range of investors, and since the product already speaks for itself, we can only imagine things will go well for them.
This comes after they were annnounced as one of the latest Google for Startups Women Founders Residency cohort. Sounds like this tech startup has the stamina to continue to grow...
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Published on: 1st March 2020
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