Why Your Website Is More Important Now Than Ever Before

by Startacus Admin

With so many businesses operating remotely as a result of the Coronavirus pandemic, and the move looking set to bring about permanent changes for many organisations, now has never been a better time to review your firm's online presence.

From reviews through to social media, there are many different aspects of your company's digital presence that you have to consider, but, as this article outlines, your website could be most crucial to ensuring that your company flourishes during this tough situation. 

Edgaras Lukasevicius, CEO of design and development company Deluxe Development explains why...

It Is Probably The First Time Your Potential Customer Will Encounter Your Business

First impressions are vital, and your website is one of the first online spaces that potential customers will see that is completely dedicated to your company. This is particularly true right now, as the lockdown is still in place and many individuals are rarely leaving their homes. They will want to view quality websites, through which they can purchase the services they need or the products they want. Make your website stand out from the crowd by working with a skilled, bespoke website design company such as Deluxe Development.

Users Won't Browse Far Down The Search Results

Not only does your website need to look good, but it also needs to rank for keywords that relate to your niche. If your website is on page 20 of the searches for topics about your offering, then internet users won’t notice it, as they will probably only check out searches that are on the first, or possibly the second, page. In the SEO market, the target ranking spot is at the top of the first page, above the fold so that users don’t need to scroll down. SEO is an ongoing, ever-evolving practice, so you need to make sure that you continually invest time, effort and money into keeping your website relevant and ranking.

Mobile Internet Usage Is On The Rise

When you think of browsing the internet for a new product or service, you probably think about using your laptop or desktop computer. However, as smartphone technology gets better, more and more individuals are using their phones to browse the internet. As such, your website needs to be optimised for mobile searches as well as desktop ones. If your website doesn’t load on a smartphone, or when it does, it isn’t able to fit on the small screen, then you will miss out on a key demographic. Your website creator or management team will be able to help you to create a site that looks great on any device, so you can reach out to a variety of internet users.

All Roads Lead To Your Website

Your business’s online presence involves more than just your website: you also need social media accounts, and to manage the reviews and information that is distributed by third parties about your organisation. However, all of these accounts and references will link back to your website, which is where users will ultimately end up when they want to learn more about, or even purchase, your products or services. As such, your website has to look good and function properly, so that when users land there, they immediately feel at home and respect your company.

As this article highlights, you need to make sure that you focus on creating and optimising your website if you want to enjoy a successful online presence. Creating and maintain a quality website might seem like a lot of effort, it will be worth it when your website helps you to achieve the business growth you have always wanted.

Written by Edgaras Lukasevicius, CEO of design and development company Deluxe Development.

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Published on: 18th May 2020