Why Your Website Is More Important Now Than Ever Before

by Startacus Admin

With so many businesses operating remotely as a result of the Coronavirus pandemic, and the move looking set to bring about permanent changes for many organisations, now has never been a better time to review your firm's online presence.
From reviews through to social media, there are many different aspects of your company's digital presence that you have to consider, but, as this article outlines, your website could be most crucial to ensuring that your company flourishes during this tough situation.
Edgaras Lukasevicius, CEO of design and development company Deluxe Development explains why...
It Is Probably The First Time Your Potential Customer Will Encounter Your Business
First impressions are vital, and your website is one of the first online spaces that potential customers will see that is completely dedicated to your company. This is particularly true right now, as the lockdown is still in place and many individuals are rarely leaving their homes. They will want to view quality websites, through which they can purchase the services they need or the products they want. Make your website stand out from the crowd by working with a skilled, bespoke website design company such as Deluxe Development.
Users Won't Browse Far Down The Search Results
Not only does your website need to look good, but it also needs to rank for keywords that relate to your niche. If your website is on page 20 of the searches for topics about your offering, then internet users won’t notice it, as they will probably only check out searches that are on the first, or possibly the second, page. In the SEO market, the target ranking spot is at the top of the first page, above the fold so that users don’t need to scroll down. SEO is an ongoing, ever-evolving practice, so you need to make sure that you continually invest time, effort and money into keeping your website relevant and ranking.
Mobile Internet Usage Is On The Rise
When you think of browsing the internet for a new product or service, you probably think about using your laptop or desktop computer. However, as smartphone technology gets better, more and more individuals are using their phones to browse the internet. As such, your website needs to be optimised for mobile searches as well as desktop ones. If your website doesn’t load on a smartphone, or when it does, it isn’t able to fit on the small screen, then you will miss out on a key demographic. Your website creator or management team will be able to help you to create a site that looks great on any device, so you can reach out to a variety of internet users.
All Roads Lead To Your Website
Your business’s online presence involves more than just your website: you also need social media accounts, and to manage the reviews and information that is distributed by third parties about your organisation. However, all of these accounts and references will link back to your website, which is where users will ultimately end up when they want to learn more about, or even purchase, your products or services. As such, your website has to look good and function properly, so that when users land there, they immediately feel at home and respect your company.
As this article highlights, you need to make sure that you focus on creating and optimising your website if you want to enjoy a successful online presence. Creating and maintain a quality website might seem like a lot of effort, it will be worth it when your website helps you to achieve the business growth you have always wanted.
Written by Edgaras Lukasevicius, CEO of design and development company Deluxe Development.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.

Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.

With the UK facing a clear digital skills gap, Amy Caton, Digital Talent and Impact Senior Manager at BT Group shares some insights on what businesses should do to close that divide.

The lowdown on Berlin-based Beazy and its innovative solution that helps teams to plan, produce and deliver creative content and helps businesses to connect with talented content creators.

The lowdown on Fluffy, the app offering dog training, 24/7 vet messaging and insurance to give pet owners peace of mind and support them with their pet care responsibilities.

Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.

Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.

Kingussie High School scoops first place for Junior and Senior categories at this year’s Growing Future Assets Competition.

The lowdown on Manchester-based Arctic Shores and its innovative recruitment solution to help candidate potential count as much as skills and experience.

With the demand for tattoo removal now greater than ever, specialist NAAMA Studios makes a bid for a further £11m in funding.
Published on: 18th May 2020
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Tech Nation report reveals UK Tech could quadruple in value by 2032 with right conditions 23rd Mar 2023 Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.
- Neurodiverse learning and training platform Neve shares major six-figure investment opportunity 22nd Mar 2023 Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.
- Huckletree opens new London hub for tech companies pioneering Web3 solutions 16th Mar 2023 Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
- OpenSponsorship making its move into the music sector 16th Mar 2023 Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.