Why Your Company Should Start a Blog and Publish Content Daily

by Startacus Admin

There used to be a time in the history of the internet where a company blog was not necessary for online success, but we’re certainly not in that era anymore. If you’re looking around and seeing everyone else posting free blog content to their website and wondering if you should be following suit, the answer is a resounding yes.

But if you’re still not convinced, we’ve got a list of reasons why you should start your own blog and publish content daily (or as often as possible that is!). 

1. Drives Your Email Strategy

An important place you should be reaching out to your customers is through their inboxes. A daily or weekly newsletter is a great supplement to your existing email strategy, or a great place to get started if you don’t have one yet. Fill it with your latest blog posts and other interesting company news and promotions, or make it a separate subscription altogether. If you do happen to be new to email marketing or if you want to read more on about importance of it with some helpful tips, then click here for a useful email marketing guide for beginners that we have found for you.

2. Drives Website Traffic

Let’s knock one of the big ones out from the get go. On the internet, you’re competing with tons of other companies in your industry for the attention of your future customers. If all you have is a website, you’re slipping through the cracks.

A blog that posts interesting content frequently is showing up on more Google searches and attracting more traffic. It’s a great vessel for an effective search engine optimization (SEO) strategy, and allows a space for you to keep evolving your website so you can prevent it from getting stale. Google prefers websites that are updated frequently, so making sure that you stay on top of your daily (or at least weekly) posts is a great way to make sure you’re showing up in search results.

3. Creates Opportunities for Two-Way Communication

A lot of the time, it can feel like you’re putting your online strategy out into the ether and hoping that it reaches the right people. There are some ways to measure traffic metrics, but other than that, you’re more or less in the dark about what your audience wants and what they’re responding to. 

Enter the comment section. Your blog is a great place for you to ask your customers for opinions and feedback on content and products so that you can better serve their needs and keep their attention. It’s also a great place to test run ideas and see what the response ends up being. Make sure you’re utilizing your comment sections!

4. Creates a Community

Making interesting content and allowing your guests to participate creates a community surrounding your business and products. A blog that posts daily gives your customers a reason to visit your website frequently and makes it a part of their day to day life. A blog that responds to their feedback and adapts to their needs makes them feel part of something bigger than just another corporate monolith. This goes beyond basic advertising to creating a culture around your business and products that includes a more loyal fan base.

 5. Drives Your Social Media Strategy

Social media is another indispensable resource for promoting your business online, but if you’ve been scratching your head as to what to fill your social media pages with, a blog may just be what you need. If you’re posting to Facebook and Twitter only occasionally, you might disappear off your follower’s news feeds altogether. You need to be posting at least daily to maintain the usefulness of these sources.

If you’re already posting daily on your blog, it makes your social media strategy a breeze. You can easily fill your pages with blog posts every day and take another opportunity to ask people to share and comment on these posts. You’ll be using your blog to support your social media pages, and your social media pages to support your blog. 

6. Gives You Another Angle to Advertise Your Products and Services

Content marketing is a popular solution for promoting products and services because it is effective. Uploading images, videos, and blog posts to your blog will allow you to show your products and services off in a way that you wouldn’t otherwise be able to on the rest of your website. 

Create a video showing your product in use. Make an image series that gives your viewers a step-by-step guide on how to use your product to make their lives easier. Write a blog post with suggestions on a relevant topic (i.e. how to transform your laundry room if your product is home decor) and then fill that post with related products. These are all great ways to display your products to your customers and give them a more compelling reason to buy.

7. Connects You with Other Bloggers in Your Industry

There’s a conversation in progress on the internet about your industry and the businesses within it. If you chose not to blog, you are giving up your seat at the table and choosing not to be part of the conversation. This puts you at a disadvantage.

Creating a great blog that updates regularly allows you to steer the conversation about your business and be part of the conversation about your industry at large. Interacting with other bloggers who are relevant to your business gives you an opportunity to be seen by a wider audience that’s interesting in your subject matter, and makes you a relevant blogger amongst others in your industry.

8. Positions You as an Authority in Your Industry

You’ve worked hard to become an expert in your industry, but no one will ever know if you don’t show them. A well written blog can show off just how much authority you have on the topics you’re discussing and the products and services you’re providing. This gives you credibility with your customers and readers and helps them purchase with confidence.

Update your blog regularly with posts that offer advice and knowledge that pertains to your industry and products. Write to the least knowledgeable among your audience and help them understand the more complex aspects of your industry. Arm them with the knowledge they need to know, what products and services will suit them best, and in doing so you will endear them to your brand and build a foundation of trust with your customer. 

 

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• #blog
• #website
• #content
• #content strategy
• #content marketing
• #business blog
• #company blog

Published on: 4th September 2017