Why a Podcast is the Smartest Thing Your Business Can Do, Right Now

by Startacus Admin

Colin Gray is a podcaster, a writer and a PhD in digital education. His business, The Podcast Host, helps anyone to start their own show. Colin also hosts The Numbers Game which tells the story behind growing a content business and nurturing a fanatical audience. Here Colin will highlight why he thinks a podcast is the smartest thing your business can do, right now. Over to Colin to explain all...
What’s the biggest struggle you have, right now, in your business?

It influences how many passers-by will click on your brand name when they see an ad or a listing in the search results. Next, trust is a factor in whether they'll come back to visit in future, when they're still searching for a solution to their problem. Lastly, trust is the ultimate factor in whether they hand you some cold hard cash for whatever solution you’re offering. Price, yes, does have a place, but I wont give you even 50p if I don’t trust you.

Well, there’s one great answer that I know of: personality.
The Small Business Advantage
How Can we Be More Human?
Getting Into Media


The Power of Audio in Nurturing Trust & Loyal Customers

Podcasting is easy to try out. Here’s how to go about it:

What Next?

If you don't trust me on that, then guess what, have a listen to my show. You'll see :)
Colin Gray is a podcaster, a writer and a PhD in digital education. His business, The Podcast Host, helps anyone to start their own show. Try his free course, for example, to launch your 1st episode. Colin also hosts The Numbers Game which tells the story behind growing a content business and nurturing a fanatical audience.
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Published on: 22nd April 2017
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- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.