Why a Podcast is the Smartest Thing Your Business Can Do, Right Now

by Startacus Admin

Colin Gray is a podcaster, a writer and a PhD in digital education. His business, The Podcast Host, helps anyone to start their own show. Colin also hosts The Numbers Game which tells the story behind growing a content business and nurturing a fanatical audience. Here Colin will highlight why he thinks a podcast is the smartest thing your business can do, right now. Over to Colin to explain all...
What’s the biggest struggle you have, right now, in your business?

It influences how many passers-by will click on your brand name when they see an ad or a listing in the search results. Next, trust is a factor in whether they'll come back to visit in future, when they're still searching for a solution to their problem. Lastly, trust is the ultimate factor in whether they hand you some cold hard cash for whatever solution you’re offering. Price, yes, does have a place, but I wont give you even 50p if I don’t trust you.

Well, there’s one great answer that I know of: personality.
The Small Business Advantage
How Can we Be More Human?
Getting Into Media


The Power of Audio in Nurturing Trust & Loyal Customers

Podcasting is easy to try out. Here’s how to go about it:

What Next?

If you don't trust me on that, then guess what, have a listen to my show. You'll see :)
Colin Gray is a podcaster, a writer and a PhD in digital education. His business, The Podcast Host, helps anyone to start their own show. Try his free course, for example, to launch your 1st episode. Colin also hosts The Numbers Game which tells the story behind growing a content business and nurturing a fanatical audience.
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Published on: 22nd April 2017
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- Neurodiverse learning and training platform Neve shares major six-figure investment opportunity 22nd Mar 2023 Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.
- Huckletree opens new London hub for tech companies pioneering Web3 solutions 16th Mar 2023 Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
- OpenSponsorship making its move into the music sector 16th Mar 2023 Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.
- Scottish Highlands Home to the Next Generation of Future Female Investors 15th Mar 2023 Kingussie High School scoops first place for Junior and Senior categories at this year’s Growing Future Assets Competition.