Why a new brand can make your business look brand new
by Startacus Admin
No matter how successful a business is, it may need a new lick of paint to grab the attention of new customers without alienating your old clients. Pushing your old brand back a little bit to get a new brand may be a big step, but it can really help you to expand your image and make you look as though you are jumping into new business ventures. Here are some additional reasons why you should consider creating a new brand for your old company.
What type of business are you?
Are you looking to make yourself a new image? If you are a brand of young entrepreneurs, you may want to create something that targets different types
of people. For instance, if you sell perfume, you may want to make two types of brands that target young and older people. For that, you may need different brands to appeal to them. Repurpose your brand and make sure that it is sellable.
Getting with the times
When it comes to developing some of the most professional and reliable digital marketing services and strategies, one of the most important is making sure that you keep updated with the latest marketing trends. This approach includes making great content, optimising your website, enhancing your social media and partnering with other big brands.
If you are an older brand then you may start to look like you are a bit out of the times. However, if you repurpose your brand to get with the times, then this can make you look like you are upgrading your image to appeal to more people. For instance, you could opt to have a GIF as your brand’s image.
New areas of business
Whether you’re opening a small business or looking to expand into other areas of business, people see you as a trusted brand. If you are already successful in one area, then you clearly know how to put in the effort to make sure you can expand into other areas as well.
A fresh start can give you ample opportunities to create fresh ideas and get a quick look at your competition. That means you will know how to stand out from older brands. Put a twist on the industry and get some new customers. It’s a great way of making an old business look new.
Modern matters
A new brand can be the perfect thing to connect emotionally with your audience. One of the most important things you can do as a brand is to have your say on important issues. Your old brand may have made you appear too corporate and unfeeling. However, re-branding can show what you care about as a business.
Perhaps you care about the environment, are worried about the wages of workers or want to source your products from ethical companies. Well, part of creating a new brand is partnering up with new people. Show the world that you are worth doing business with by advertising your new products on your social media. This will make it easier for you to convert your target audience into followers.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
Eppik is a smart family photo sharing platform that helps families reconnect through their shared photo heritage
New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
In this article, we’ll be exploring how new users can build their first Magento store and drive it towards online dominance.
BOOP, an innovative software education platform for children with special education needs, gains COVID-19 response funding of £50k via Innovate UK
Here are some easy-to-overlook ways to slash the usual cost of sourcing a corporate car for your business.
The shortlist for this year’s Postcode Lotteries Green Challenge, a global annual sustainability competition is out, with 7 of the 25 shortlisted from the UK
Post Covid, these could be some of the shared economy trends that businesses will be looking to capitalise on in the coming weeks and months.
Launch of new fund by Innvotec aimed at investing in UK female founded or co-founded enterprises whilst also encouraging more women to invest in startups
Published on: 2nd January 2020
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- GCHQ Innovation Co-Lab seeks startups harnessing data science, machine learning and AI 2nd Jul 2020 The GCHQ Innovation Co-Lab is on the hunt for companies harnessing data science, machine learning and AI techniques to create real products and solutions.
- Ten Years On: 30% Club Sets New Targets 1st Jul 2020 New targets set by 30% Club aimed at achieving both gender diversity and fully inclusive cultures on FTSE Boards, Executive Committees and Chair Appointments
- Xero’s Roadmap to Recovery manifesto launched 1st Jul 2020 Xero’s Roadmap to Recovery manifesto launched as new data confirms impact of COVID-19 on UK small business revenue and employment
- 7 British startups shortlisted for Postcode Lotteries Green Challenge 30th Jun 2020 The shortlist for this year’s Postcode Lotteries Green Challenge, a global annual sustainability competition is out, with 7 of the 25 shortlisted from the UK
