Why a new brand can make your business look brand new
by Startacus Admin
No matter how successful a business is, it may need a new lick of paint to grab the attention of new customers without alienating your old clients. Pushing your old brand back a little bit to get a new brand may be a big step, but it can really help you to expand your image and make you look as though you are jumping into new business ventures. Here are some additional reasons why you should consider creating a new brand for your old company.
What type of business are you?
Are you looking to make yourself a new image? If you are a brand of young entrepreneurs, you may want to create something that targets different types
of people. For instance, if you sell perfume, you may want to make two types of brands that target young and older people. For that, you may need different brands to appeal to them. Repurpose your brand and make sure that it is sellable.
Getting with the times
When it comes to developing some of the most professional and reliable digital marketing services and strategies, one of the most important is making sure that you keep updated with the latest marketing trends. This approach includes making great content, optimising your website, enhancing your social media and partnering with other big brands.
If you are an older brand then you may start to look like you are a bit out of the times. However, if you repurpose your brand to get with the times, then this can make you look like you are upgrading your image to appeal to more people. For instance, you could opt to have a GIF as your brand’s image.
New areas of business
Whether you’re opening a small business or looking to expand into other areas of business, people see you as a trusted brand. If you are already successful in one area, then you clearly know how to put in the effort to make sure you can expand into other areas as well.
A fresh start can give you ample opportunities to create fresh ideas and get a quick look at your competition. That means you will know how to stand out from older brands. Put a twist on the industry and get some new customers. It’s a great way of making an old business look new.
Modern matters
A new brand can be the perfect thing to connect emotionally with your audience. One of the most important things you can do as a brand is to have your say on important issues. Your old brand may have made you appear too corporate and unfeeling. However, re-branding can show what you care about as a business.
Perhaps you care about the environment, are worried about the wages of workers or want to source your products from ethical companies. Well, part of creating a new brand is partnering up with new people. Show the world that you are worth doing business with by advertising your new products on your social media. This will make it easier for you to convert your target audience into followers.
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Published on: 2nd January 2020
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- Catalyst and Techstart offering startup co-founders the chance to win £10k proof of concept grants 30th Nov 2022 Participants in Catalyst’s Co-Founders programme offered opportunity to avail of a £10,000 proof of concept grant from Techstart to help validate their business idea.
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