WhatsApp inbox management tool Cooby secures major investment

by Startacus Admin
Cooby secures US $2.9 Million funding to re-imagine sales engagement and inbox productivity for leading messaging apps.
Conversation management tool Cooby today announced that they have raised US $2.9 million to date via investment led by Sequoia India’s Surge and Pear VC. In a messaging-first world, the Cooby tool helps businesses streamline engagement and individuals to organise their customer conversations and boost inbox productivity.
With over two billion active users across the globe, WhatsApp is one of the world’s most popular apps. An increasing number of sales teams are using the platform to engage new prospects and existing clients. Sales conversations happen through messaging apps because customers prefer more collaborative and real-time communication. Businesses understand this, but many struggle to engage their leads and existing clients through WhatsApp and other messaging platforms. They grapple with issues like data ownership, transparency, visibility, activity tracking and legal protection due to the lack of data integration on WhatsApp.
Cooby equips these teams with WhatsApp work number setup, data sync, analytics dashboard, alerts and notifications, and collaboration interface to regulate WhatsApp and enhance their sales. The company also provides visibility to customer conversations and sales activities on a unified platform. Cooby Workspace makes collaboration on WhatsApp possible without all the back-and-forths, aggregate all customer contacts, and provides clear and actionable analytics that enables teams to track, improve and grow.
The teams management solution provides full transparency into WhatsApp and LINE, enabling a smooth flow of data, information, and feedback that empowers each and every level of the sales organisation to evolve and achieve greater results.
Individuals are also able to organise their inboxes and supercharge their WhatsApp with Cooby Extension for free. With the extension, they are able to create custom tabs according to their needs, schedule events, set reminders, take down notes, and so much more. These features enable them to achieve inbox-zero and boost overall inbox productivity.
Wen Shaw, CEO and Co-founder of Cooby said: "Since October 2021, we have expanded our customer base to Germany, India, Indonesia, Singapore, and the US. Additionally, in the last three months, we’ve seen the user base of our WhatsApp inbox productivity Chrome extension grow by 350%, and it is now being used in 80+ countries. We look forward to further strengthening our Cooby Workspace product with the funds raised, on top of expanding our team to countries like Singapore and other parts of the world.”
Individuals have shared positive feedback on Cooby’s Extension, while businesses have also reviewed the product favourably, commending the convenience it provides.
Cooby was founded in November 2020 by Jocelin Ho and Wen Shaw and is part of Surge's sixth cohort of 20 companies that build fresher, smarter solutions to help consumers and businesses adapt to a changing world.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The lowdown on Manchester-based startup Sticky and its innovative no-code solution to help businesses turn any physical space into an engagement opportunity.

Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.

Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.

The group payments solution that's better for businesses and customers alike, thanks to innovative fintech startup Hands In.

The lowdown on FuturePlus, the startup that's on a mission to make sustainability accessible, achievable and affordable for all businesses.

John McLachlan, author and co-founder of Monkey Puzzle Training & Consultancy examines the differences between action-oriented and reflective leaders and which approach is best.

The fitness app that's not just about physical fitness; GoJoe helps employers to engage, motivate and connect their people across all pillars of wellbeing.

Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.

Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.

London-based startup Deep Render tackles the internet’s data and bandwidth challenges via its innovative AI-powered file compression technology.
Published on: 8th March 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Startup Sook Receives Investment from Tobin Capital 24th May 2023 Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
- L Marks Seeking Startups and Scaleups for Sodexo Healthcare and Seniors Accelerator 23rd May 2023 Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
- United Utilities Innovation Lab launches call-out for innovative ideas for fifth programme 18th May 2023 Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
- OneTech Spins Out from Capital Enterprise to Support Underserved Communities in Tech Across the UK 18th May 2023 Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.