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WhatsApp and Enterprise Nation Partner to Support Small Businesses in the UK

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by Startacus Admin


Enterprise Nation and WhatsApp launch a new initiative to help the UK's small businesses to both connect with customers and grow their businesses.

en-logo-rgb-jpg.Enterprise Nation has just announced details of a new partnership with WhatsApp, the world’s most popular private messaging service. The partnership aims to educate and support small businesses in the UK on how they can use WhatsApp’s free business tools to both connect with customers and grow their businesses.

Although WhatsApp has over 2 billion users globally, many in the UK are unaware that it also has a free-to-use business app, specifically created for SMBs. The app makes it easy for small business owners to connect with customers, highlight key products and services, take orders, and answer customer service questions, making customer interactions quick, personal and private. Businesses can create a catalogue to showcase products and services and use special tools to automate, sort and quickly respond to messages.

whatsapp business appThe new partnership aims to provide training and best practice tips to Enterprise Nation’s members in the UK to help them grow their business and build loyal and trusted relationships with new and existing customers. It is the latest in a long line of impressive initiatives from the UK’s most active small business network, which has included StartUp UK: a three year campaign helping 1 million people start their own business, Business.connected: a programme to train 100,000 businesses on how to adopt technology, apps and software and She Means Business: a programme training female founders on Facebook and Instagram to run and grow their business.

Speaking on today’s announcement, Emma Jones, Founder of Enterprise Nation said: “We’re delighted to be partnering with WhatsApp, bolstering the support we already provide to small businesses across the UK. Looking after your existing customers is essential for every business, however it can sometimes get neglected in favour of winning new business. Technology has played a huge role in supporting small businesses over the last 18 months and WhatsApp is making customer service a great experience for both the customer and small business owners.”

After such a challenging few years for small businesses, it’s great to see new initiatives like this being launched. We wish the Enterprise Nation team well with this new partnership!

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Published on: 2nd December 2021

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