What's in a Name?

by Startacus Admin
When you are building a website for your business, you will want to make sure that you choose a domain name that will help you get your business off the ground as
quickly as possible. Choosing a domain name is not a decision that should be taken lightly, and there are several factors that will need careful consideration before the final name is chosen.
Domain names should be unique
Your domain name should not be too similar to other popular sites, especially if they are in the same line of business as you. This could lead to people becoming confused between the two sites and, as your rival is likely to be more established, the chances are high that they will remember the better known site than they would yours. Even if they are intending to visit your site, a simple case of misspelling could mean that they end up somewhere else. If that other domain is offering the same products as you then they may make their purchase from the site they have landed on. Try and ensure your domain name is relevant to your business only, this will mean that there is no chance of confusion.
Domain names should be short
Keeping your domain name short and sweet will make your business far easier to remember. It is advised that, wherever possible, a domain name should be kept under 15 characters. By keeping the length down to a minimum you are lessening the chance of accidental typos and also creating a brand that is simple to share – vital in today’s social media savvy world.
Domain names should be self-explanatory
When a person that knows nothing about your business hears your domain name for the first time, they should be able to realise what your business is all about in an instant. Therefore the domain name should include some sort of description that would let people know what type of products or services they could expect to find when they visit your site. This also means you are likely to get more targeted traffic, which could lead to a higher conversion rate.
Use a domain selection tool
After you have given so much thought to a domain name, you don't want to find out that the name you have chosen is already in use elsewhere. Using a domain selection tool can help you find available domain names and many domain registration sites can even help you with any hosting needs that you may have. They will also have a dedicated support team should you have any queries when making your purchase.
It is important for you to find a domain name that is memorable, one that will help customers to connect with your business. Therefore it is not a decision that should be rushed and you should allow yourself enough time to think through all the considerations carefully. As soon as you begin to design your website, then thought should be given to the name of that site. You may find that as the design of your website grows, you find some inspiration for the domain name.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Thinking about embarking on currency trading? Here are some basic tips that will help you do just that...

Thinking of using email marketing to promote your startup? Here are a few of the key things to consider when doing just that...

The lowdown on Fleex, the startup that helps companies provide remote employees with all they need to make working from home more comfortable

Judging panel now revealed for the LEVELUP startup pitch comp for early stage NI startups taking place at Derry & Strabane Enterprise Week - entries open until 10th April

Key speakers, panelists and sponsors announced for the LEVELUP event, taking place on 21-22 April as part of Derry & Strabane Enterprise Week

As we slowly emerge from the pandemic, here is an overview of a few of the key things that you can do to help set the foundation for a stronger year ahead

The lowdown on Leaf Envy, the startup that wants to help us all become plant parents and grow our indoor jungle of dreams...

Make sure that you have happy employees in your startup right from the beginning, by applying some of these basic tips...

"Mutt-rimonials" are on the horizon thanks to Woof Weddings, the UK's first dedicated wedding planning service for dogs

Manual secures major investment to help with product development and international expansion and its overall mission to become the global destination for men’s health
Published on: 13th November 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Huge rise in dog weddings leads Feast It and Poppy’s Picnic to launch dog wedding planning service 31st Mar 2021 "Mutt-rimonials" are on the horizon thanks to Woof Weddings, the UK's first dedicated wedding planning service for dogs
- Manual, the innovative Men’s Health platform Raises $30M Series A 31st Mar 2021 Manual secures major investment to help with product development and international expansion and its overall mission to become the global destination for men’s health
- Arbolus raises $6m for AI-driven platform that puts collaboration at the Future of Work 26th Mar 2021 The Barcelona-based startup Arbolus secures funding boost to support the development of its enterprise knowledge sharing platform and its international growth plans
- NI startup pitch competition LEVELUP opens for applications 25th Mar 2021 Interesting and innovative early-stage NI startups now being sought for the LEVELUP pitch competition at Derry and Strabane Enterprise Week