Apps World is the only event to focus entirely on apps from conception, investment, and startups all the way to design, development, and marketing. So pretty much everything you could want, under one roof.
The team have grown to become the world leader in their field attracting an impressive range of attendees including disruptive startups, investors, developers and brands.
This year’s Apps World Conference is placing 4 key streams at the heart of the event namely Mobile Marketing, Developers, Startups, and Bot World.
The focus of the 2016 London conference will be to bring together the world’s biggest brands, Europe’s most exciting start-ups and the most gifted developers working within the app industry at the moment.
Mobile Marketing - This most current of topics will be Split into 2 tracks, and will take a look at the opinions and expertise of mobile marketing pioneers as well as explore some of the most cutting-edge technology primed to transform mobile marketing.
Attendees will hear expert speakers and valuable case studies, including plenty of networking events and the opportunity to meet with some of the speakers.
A few of the highlights Mobile Marketing will include:
How I got 2.3 million app downloads (without spending a cent on marketing) Stuart Hall, Chief Bot, Appbot
How to Make An App Like a Toothbrush, Ben Scott-Robinson , Head Of The Agency Ordnance Survey
Are You Listening? Understanding the Importance of Customer Voice Peter Blair , VP Of Marketing , Applause
Preview Producing a Sustainable Long-Term Mobile Payment Platform Terry Cordeiro, Head of Product Management - End to End Transformation, Lloyds Banking Group
Developers - This stream will give attendees an overview of the big picture from leading developers and industry pioneers as well as hands-on coding workshops and insights into creating the best UX / UI.
There will be lots of interesting aspects of the Developers stream, some of which include:
Evolving your UX Through Launching a Successful VR Platform, Will Harvey, Innovation Lead, VCCP
Getting to Check Out – Mobile Payment Apps People Actually Like and Use, Peter Blair , VP Of Marketing , Applause
How safe is your app? Martin Wrigley , Executive Director , Application Quality Alliance
Bots- This year for the first time in its history, Apps World will be bringing together the biggest players in the World’s technology ecosystem including Facebook, Microsoft and Uber for Bot World, to discuss the opportunities in AI technology and Chatbots
The rise of the Bots and what this means for your business? Paul Gray, Director of Platform Services, Kik
Case Study: How to Build a Bot that is relevant for your business, Dr Tania Peitzker, AI Bot Technologist, Velmai
Utilizing Bots as a way to engage with the consumer Asaf Amir, CEO, BetterBrand
‘Build a Bot Workshop’- No code needed, learn how to build a Bot with Converse.Ai, Slack and Twilio that can take payments across multiple channels and will easily plug into your current CRM system. Confirm your attendance here.
Sage Interactive Case Study: Why are Messaging and Chatbots Important Now? Kriti Sharma, Director of Product Management, Mobile and Bots , Sage
Tom Hewitson, Conversation Designer , labworks.io
Startups - This year Apps World will have a dedicated zone for ambitious startups looking for exposure, new opportunities, brand connections, business leads, and / or investment.
As well as the chance to take the pulse of some of the most promising startups working in digital tech, taking part in the Apps World startup zone (Project Kairos) will give startups a number of other opportunities including:
1m2 exhibition pod
Pitch slot in Project Kairos pitch theatre
Access to the Project Kairos workshop theatre
Access to the keynote theatre
Announcement on social media
Pre-arranged and facilitated 1-2-1 meetings with investors