What dangers lurk for your new business’s website?
by Startacus Admin
If you’re considering setting up a new business, there’s going to be plenty of things on your checklist, from finding a new office space to marketing 
your business.
As far as the latter is concerned, you’ll almost certainly need a new website, but when going online, there are a few things you need to be wary of, especially when it comes to security.
One of them is malware, which can infect your website and, when visited by customers, infect their devices too. If you have a web server, it could be prone to infection if not secured properly, be it via malicious pop-up ads, known as ‘Malvertising’ or something else such as keylogging.
On the blacklist
Search engine blacklisting could be harmful to your website too. If you appear on the blacklist of Google, Bing or any other search engine, then it could be because your website is infected. Making sure your site is clean is a good start.
Another thing you need to be wary of is an expired security certificate. This could see access to your site blocked by browsers because your SSL certificate for accepting payments by debit card, credit card or something like PayPal isn’t up to date.
Phishing for clues
As alluded to by Symantec Norton’s recent white paper on website security, phishing is another thing website owners need to be alert to. Known as ‘brand impersonation’, you want to ensure that no-one is trying to pose as your business in order to defraud you.
Trying to do your best to keep your site safe can make your customers feel better. It could involve having a secure payment gateway, a verification tick or perhaps vetting any advertisers on your site, but however it’s achieved, it’s absolutely necessary.
Check out the handy infographic (helpfully put into a gallery of pics) that will help you get your head around the above:
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The lowdown on InsurTech startup Waggel that's created an innovative new digital pet insurance for pet people...
PropTech startup Vesta, a marketplace for buying and selling residential investment properties with tenants in place, aims to build on early success by fundraising £750k in investment.
The lowdown on the award winning Scottish startup and its innovative health monitoring device
The children's toys that burst to life with your smartphone or tablet through the magic of augmented reality...
The agtech startup that's using IoT technology to help beekeepers and in turn help us all!
Developed by Falmouth University in Cornwall, Launchpad is an innovative, post-grad incubation and acceleration programme. We take a look at some of the previous Launchpad alumni.
Lloyd’s Lab is back and on the global hunt for the next cohort of InsurTech innovators looking to shape the future of insurance innovation.
Time is a precious resource for every startup business. Here are 4 time management tips for startup owners to help juggle a huge number of tasks.
Influencer marketing has become a key promotional tool for brands and companies. With this in mind, RDB offer up their do's and don'ts when working with influencers.
Published on: 15th January 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Falmouth University Launchpad incubates tech legacy 7th Dec 2018 Developed by Falmouth University in Cornwall, Launchpad is an innovative, post-grad incubation and acceleration programme. We take a look at some of the previous Launchpad alumni.
- Ignite Accelerator 2019 opens for North East England startups 16th Nov 2018 North East of England entrepreneurs and startups take note! The Ignite accelerator, a 6 month remote accelerator for MVP stage founders or teams is back.
- Blockchain lab for startups StateZero Labs to offer £50k equity-free 15th Nov 2018 London-based StateZero Labs, the world’s first dedicated Blockchain Lab for startups, will be opening its doors to six selected startups as part of its first cohort in January 2019.
- UK scaling startups sort for Upscale Tech Nation programme 5th Nov 2018 UK-wide scaling startups take note! This free programme, care of Tech Nation is aimed at further accelerating the growth of your business.
