WhaleSlide, the social-good UK search engine making online shopping a charitable affair
by Startacus Admin
WhaleSlide, a privacy-conscious philanthropic search-engine, originally launched 18months ago, has re-launched with a new version of their ‘social-good’/ ‘PhilTech’ search engine. We did the charitable thing, and spread the word!
WhaleSlide is the brainchild of childhood friends, Andy Curran and Francesco Petruzzelli, who drew on their previous experience working in technology and project 
management, to build a search engine that had social-good and charitable giving at it’s core.
Originally launched 18months ago, with partners as large as Nike, Selfridges, eBay and Adidas, WhaleSlide is a privacy-conscious philanthropic search-engine enabling the general public to fundraise for amazing causes by simply switching their search-engine. Users can raise money for their favoured charity, without spending any extra time or money, whenever they make a purchase online with one of the 17,000 retail partners. WhaleSlide also provides a secure search-engine for those who value their privacy, not storing or selling on any data.
A promise of WhaleSlide is that it does not automatically store data about users – meaning information about you cannot be sold on to third parties and cannot be hacked.
Additionally, users can nominate a charity and, every time they make an online purchase with one of WhaleSlide’s growing group of partner retailers, the search engine will donate money to that charity.
Co-Founder Fran explained: ‘We know from our own research that privacy is the overriding concern of search engine users, which is why you can use WhaleSlide without any information about you being stored.
‘And WhaleSlide is just as good, if not better, than the leading search engines – it’s fast, it’s anonymous and it doesn’t filter search results based on user preferences.’
WhaleSlide’s suggests that up to 1billion pounds sterling a year could be raised for charities in Britain if its policy of donating every time an online purchase is made with a retail partner was adopted widely.
Andy went on to explain: ‘It’s so easy for charities to sign up, and WhaleSlide’s donations do not cost shoppers a penny.
‘It is literally money for nothing. Even a small charity with 50 or so supporters could raise 3,000 pounds sterling a year simply by signing up and encouraging those supporters to shop smarter.’
We wish self-starters Andy and Fran well with the launch of the new version of WhaleSlide and look forward to hearing (and searching up) more news on WhaleSlide as the social good search engine continues to hopefully grow.
If you like the idea of your Startup doing 'social-good' you might want to read the recent Startacus article on how startups can contribute positively to the world around them.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
.png)
WeWALK, RNIB, and ICL consortium secures UKRI funding to improve mobility for visually impaired and elderly.
The impact of standards, ethics and conduct on business success and profits - Work.Life has some interesting insights...
.png)
The lowdown on Space32 - the startup that wants to help hybrid-working businesses find the working space and solution that's right for them.
.png)
Global Tech for Good initiative seeks innovative startups and scaleups that are creating positive social impact and enhancing people's lives through tech.
The lowdown on Bidnamic, the startup that's combining advance machine learning with human expertise to help retailers to maximise revenue and profitability from Google Shopping.
Innovative Czech fintech startup 4Trans raises investment to expand first of its type AI driven factoring services across Europe.
Edinburgh-based life science company Cytomos secures funding to support further development of its innovative cell analysis tech.
Ethical Equity and Streets Consulting join forces to deliver Founder Workshop to help close the inequality gap in startup to scaleup funding.
Fancy being featured in this year’s SmallBiz100, which showcases the best of Britain’s vibrant small business community? There's just a couple of days left to do just that!
Screenloop secures major investment to support further development of its AI-driven recruitment platform that helps companies build the best teams and removes unconscious bias.
Published on: 25th April 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Assistive technology innovators and partners awarded £1.7m project funding 1st Jul 2022 WeWALK, RNIB, and ICL consortium secures UKRI funding to improve mobility for visually impaired and elderly.
- How the pandemic affected each industry 27th Jun 2022 New research from School of Marketing reveals the impact that Covid-19 has had on key business sectors in the UK.
- The Finalists of DBACE 2022 are revealed 21st Jun 2022 The lowdown on the innovative young visionaries that are in the running for this year's Deutsche Bank Awards for Creative Entrepreneurs.
- OKAPI: Orbits raises €5.5m for Breakthrough Space Traffic Management Software 13th Jun 2022 Innovative German SaaS startup OKAPI:Orbits secures investment to support its mission of securing efficient and safe operations in space.
