WeAre8 - the sustainable advertising platform
by Startacus Admin
.png)
London-based WeAre8 is on a mission to empower us all to change the world in just two minutes a day.
We are bombarded with ads all the time, on every website, on every social media platform. They rush in at us from all sides, spouting nonsense about things we couldn’t be less interested in, annoying us, perhaps even making us actively avoid whatever that brand is out of pure spite. But what if you had the power to choose when to watch those ads, and made money for charity and perhaps yourself while doing so? It would be a lot easier to stomach ads then.
London-based social good startup WeAre8 has built a hate-free social app to, they say, ‘empower billions of people and thousands of brands to come together in a place free of judgement and hate, enabling love, solidarity, economic empowerment and positive action to solve the world’s biggest problems’.
.png)
The idea is that WeAre8 users can change the world with just 2 minutes every day. Rather than billions being spent on ads that aren’t engaged with, the platform encourages brands and users to come together to engage cooperatively, and for every ad the user watches, 50% of every £1 goes into their own wallet. This can be used to pay an EE bill, forwarded to a charity, or withdrawn to PayPal. In addition, 5% of all advertiser spend goes to charity and to carbon offset. It is a platform looking to answer the question of what would happen if the massive amount of funds directed into un-engaged with ads was redirected into something to help the world.
In March, WeAre8 - already backed by ex-footballer Rio Ferdinand - announced that it had raised £11.4 million in a Series B round led by Centerstone Capital’s venture fund. Channel 4’s VC side, Channel 4 Ventures also took part and has taken a stake in the startup, and WeAre8’s first TV ads will run on Channel 4’s range of platforms soon.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
The lowdown on FuturePlus, the startup that's on a mission to make sustainability accessible, achievable and affordable for all businesses.
.jpg)
John McLachlan, author and co-founder of Monkey Puzzle Training & Consultancy examines the differences between action-oriented and reflective leaders and which approach is best.
The fitness app that's not just about physical fitness; GoJoe helps employers to engage, motivate and connect their people across all pillars of wellbeing.
Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.
London-based startup Deep Render tackles the internet’s data and bandwidth challenges via its innovative AI-powered file compression technology.
The lowdown on Dublin-based startup and NUI Maynooth spin-out Neuromod Devices and its innovative evidence-based bimodal neuromodulation treatment for chronic tinnitus.
.jpg)
With the clear shift towards generative AI, Richard Hayes, search director at digital marketing agency Catalyst explores what it means for SEO...
Published on: 20th April 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Startup Sook Receives Investment from Tobin Capital 24th May 2023 Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
- L Marks Seeking Startups and Scaleups for Sodexo Healthcare and Seniors Accelerator 23rd May 2023 Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
- United Utilities Innovation Lab launches call-out for innovative ideas for fifth programme 18th May 2023 Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
- OneTech Spins Out from Capital Enterprise to Support Underserved Communities in Tech Across the UK 18th May 2023 Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.
