WeAre8 - the sustainable advertising platform
by Startacus Admin
.png)
London-based WeAre8 is on a mission to empower us all to change the world in just two minutes a day.
We are bombarded with ads all the time, on every website, on every social media platform. They rush in at us from all sides, spouting nonsense about things we couldn’t be less interested in, annoying us, perhaps even making us actively avoid whatever that brand is out of pure spite. But what if you had the power to choose when to watch those ads, and made money for charity and perhaps yourself while doing so? It would be a lot easier to stomach ads then.
London-based social good startup WeAre8 has built a hate-free social app to, they say, ‘empower billions of people and thousands of brands to come together in a place free of judgement and hate, enabling love, solidarity, economic empowerment and positive action to solve the world’s biggest problems’.
.png)
The idea is that WeAre8 users can change the world with just 2 minutes every day. Rather than billions being spent on ads that aren’t engaged with, the platform encourages brands and users to come together to engage cooperatively, and for every ad the user watches, 50% of every £1 goes into their own wallet. This can be used to pay an EE bill, forwarded to a charity, or withdrawn to PayPal. In addition, 5% of all advertiser spend goes to charity and to carbon offset. It is a platform looking to answer the question of what would happen if the massive amount of funds directed into un-engaged with ads was redirected into something to help the world.
In March, WeAre8 - already backed by ex-footballer Rio Ferdinand - announced that it had raised £11.4 million in a Series B round led by Centerstone Capital’s venture fund. Channel 4’s VC side, Channel 4 Ventures also took part and has taken a stake in the startup, and WeAre8’s first TV ads will run on Channel 4’s range of platforms soon.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Crowdfunding success for Omni, the vegan dog food brand, reaffirms the recession-proof growth of the pet nutrition industry.
Want to learn a new language? Weeve is an innovative startup that has created an innovative, creative and effective way to help you do just that.
Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
Want to increase visual engagement for your startup's Instagram account? These tips will help you do just that.
Want to gain an edge over your business competitors? Listening to your audience is an absolute must.
The Clothes Doctor mission to fight fast fashion continues as the innovative eco clothing care brand raises £1m to support further growth.
If you plan on using social media to promote your brand, these simple rules will help, increasing both brand awareness and the number of consumers.
High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.
The lowdown on Danish startup EvodiaBio and its innovative tech that produces sustainable aromas for the food and beverage industry.
Small Business Britain’s ‘How to Grow’ report outlines how small businesses are responding to economic challenges and how they can grow during recession.
Published on: 20th April 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Vegan Dog Food Brand, Omni Smashes £400K Crowdfunding Target 1st Feb 2023 Crowdfunding success for Omni, the vegan dog food brand, reaffirms the recession-proof growth of the pet nutrition industry.
- Raise Spring Accelerator programme seeking applications for next cohort 30th Jan 2023 Want to build an investable, scalable tech startup? The Raise Accelerator programme is now open for applications and will help you do just that.
- Leading French Travel Co. Offers Mentoring to two UK startups on its prestigious two-month programme 23rd Jan 2023 High-potential social impact startups from the UK sought for the 9th annual Les Tremplins by Voyage Privé programme.
- Small businesses need new model for growth in recession 23rd Jan 2023 Small Business Britain’s ‘How to Grow’ report outlines how small businesses are responding to economic challenges and how they can grow during recession.
