WeAre8 - the sustainable advertising platform
by Startacus Admin
.png)
London-based WeAre8 is on a mission to empower us all to change the world in just two minutes a day.
We are bombarded with ads all the time, on every website, on every social media platform. They rush in at us from all sides, spouting nonsense about things we couldn’t be less interested in, annoying us, perhaps even making us actively avoid whatever that brand is out of pure spite. But what if you had the power to choose when to watch those ads, and made money for charity and perhaps yourself while doing so? It would be a lot easier to stomach ads then.
London-based social good startup WeAre8 has built a hate-free social app to, they say, ‘empower billions of people and thousands of brands to come together in a place free of judgement and hate, enabling love, solidarity, economic empowerment and positive action to solve the world’s biggest problems’.
.png)
The idea is that WeAre8 users can change the world with just 2 minutes every day. Rather than billions being spent on ads that aren’t engaged with, the platform encourages brands and users to come together to engage cooperatively, and for every ad the user watches, 50% of every £1 goes into their own wallet. This can be used to pay an EE bill, forwarded to a charity, or withdrawn to PayPal. In addition, 5% of all advertiser spend goes to charity and to carbon offset. It is a platform looking to answer the question of what would happen if the massive amount of funds directed into un-engaged with ads was redirected into something to help the world.
In March, WeAre8 - already backed by ex-footballer Rio Ferdinand - announced that it had raised £11.4 million in a Series B round led by Centerstone Capital’s venture fund. Channel 4’s VC side, Channel 4 Ventures also took part and has taken a stake in the startup, and WeAre8’s first TV ads will run on Channel 4’s range of platforms soon.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Got a business in the manufacturing sector? These tips on how you can reduce energy costs while being more sustainable are well worth a read...
 Daniel Dierkes, David Schara, and Maximilian Geißinger 2.jpeg)
Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
Nassia Skoulikariti, Director of IoT Programmes, Mobile Ecosystem Forum shares some insights on how IoT is having a significant impact on all our lives.
.jpg)
Roger James Hamilton, Founder and CEO of Genius Group, a world-leading entrepreneur Edtech and education group, discusses how introducing a globalized curriculum will help better prepare students.
SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.
Thingtrax Secures £4.3M to Empower Manufacturers to Build the Factories of the Future
A measure of inflation relief for small firms sees transport costs fall but service price increases remain elevated
Bedfordshire-based HR tech startup HR DataHub has built a range of tools for HR departments
Published on: 20th April 2022
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- SureIn Secures €4M to Close the SMB Insurance Gap 15th Aug 2023 Innovative InsurTech startup SureIn announces a €4M Seed round to further its mission of making insurance easy, transparent and hassle-free for SMBs.
- SuperFi raises $1M pre-seed funding round 28th Jul 2023 SuperFi, the debt prevention platform, has announced a $1m pre-seed funding round to support people during the cost of living crisis.
- Startups rely on AI & sustainability for new partnerships 27th Jul 2023 41 startups from 13 countries, including the UK, have been selected for the 8th Kickstart Innovation program, one of Europe’s leading innovation platforms.
- Another Round closes £300k Seed round to revolutionise personal training 21st Jul 2023 Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.
