The people that We Walk the Line is on a mission to empower are those people who one might not immediately associate with entrepreneurship - for example, young people who are at risk of dropping out of education or disadvantaged people who simply need a second chance or opportunity in life.
However where We Walk the Line is particularly unique is in the fact that it is using coffee to do this. Yep - you read that right - coffee!
Basically, We Walk the Line will employ those people who need a break and coaches and trains them up on how to run their own coffee cart. Over a 12 month period, these employees will learn all the skills necessary to make a successful trading artisanal coffee business. They’ll be coached on everything from those all important barista skills through to the essential operational skills of running a business.
When these employees are ready, We Walk the Line will reinvest its profits and help these employees to get set up with their own coffee carts and pitches, thereby enabling them to start their own micro businesses.
We love the fact that this initiative is aiming to empower more people to become their own bosses and in particular that it is empowering people who may not otherwise have felt that self employment was an option for them.
We also love the fact that it’s an initiative which is powered by coffee! After all, coffee and startups are two of our most favourite things, as regular readers and visitors to Startacus will no doubt testify!
At the moment, We Walk the Line are running a Kickstarter campaign to raise funds to pilot their ‘Coffee with a Conscience’ project - the short video below outlines in a little more detail what this project will entail. Check it out and pledge if you can! Also take a look at this rather nice interview with 'We walk the line' co founder Kieron Tilley.
We walk the line
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