We talk PR and Entrepreneurship with Seven Hills co-founder Nick Giles

by Startacus Admin
Nick Giles is the co-founder of Seven Hills, an acclaimed and award winning campaigning communications company.
Named as the UK’s fastest-growing PR consultancy by PR Week magazine in 2012 and listed as one of the UK’s 100 best new firms by Startups.co.uk, Seven Hills, co-founded in 2010 by Nick Giles and Michael Hayman, has been credited with redefining UK enterprise through initiatives such the StartUp Britain campaign and MADE: The Entrepreneur Festival which takes place in Sheffield this week.
We caught up with Nick just before the start of the Festival to talk PR, find out more about MADE and Seven Hills itself.
Cheers Nick for your time. Your portfolio of clients within the entrepreneurial scene is pretty vast - what makes working in this area exciting to you as a PR company?
Working with entrepreneurial clients is hugely exciting. The people that start businesses are passionate, enthusiastic, creative and dynamic people. They change things, they disrupt things and they usually create something out of nothing. If you work in PR and get to work with people like that, it's hugely varied and exciting place to be.
You run MADE: The Entrepreneur Festival in Sheffield, that is now in its third year. What is MADE all about?
MADE: The Entrepreneur Festival is the country's biggest and most inspiring festival of entrepreneurship, attracting around 3,000 guests and 50 high-profile speakers in venues across the city of Sheffield. Deputy Prime Minister Rt Hon Nick Clegg MP describes it as "a major national festival that the whole of the UK can be proud of".
This week MADE will bring together the country’s most successful business owners, incredible inventors and magnificent makers and provides budding entrepreneurs, media, policymakers and established success stories to be inspired, share insider tips, network, meet investors, mentor and even influence future policy.
This year, the main two events take place at Sheffield City Hall on Thursday 20 September (Made in Britain) and Friday 21 September (Going Global). Beyond the main-stage keynote speeches and panel discussions, there is also a diverse and exciting programme of bespoke fringe events on offer in venues throughout Sheffield’s city centre.
If you're interested in entrepreneurship or run your own business, you need to get to MADE.
We like to think of ourselves as 'self starters' and we note that at MADE you have an award for the Nations 'Change Maker'. What makes someone a change maker - could Startacus be a change maker?Who knows? We've not met but I think you'd certainly be in with a chance!
At MADE this year, we are shining the spotlight on the country’s most entrepreneurial young individuals and the startups driving an enterprise-led recovery. From Dragon Peter Jones to Betfair co-founder Ed Wray, we asked a selection of Britain’s most influential business owners and commentators to nominate an entrepreneurial “rising star”, under the age of 30. The Change Makers is about finding the new faces fronting some of the UK's most exciting, high-potential new companies. We wanted to find a group of young entrepreneurs that are going for it in 2012.
We gave the British public the chance to pick the most outstanding individual. Now voting has closed and all eyes will be on the main stage moment when our winning Change Maker is announced at MADE on 20 September.
The prize: a one-to-one mentoring session with a special VIP guest. And this will be no ordinary business meeting: it will take place in the MADE chopper, provided by this year’s charity partner, the Children's Air Ambulance – 3,000ft above Sheffield.
What's the key to good PR?
That's a tough one to answer and probably warrants a longer response but 'good PR' often boils down to a few key elements – creativity, ideas, energy, transparency, honesty and clarity.
What would be your biggest piece of advice to someone starting a business, but with no budget for professional PR and Communications?
Simple - do it yourself! Use the tools at your disposal – your website, your Twitter account, your Facebook page – to promote what you are doing and publicise your successes. Many of the young entrepreneurs that are featured in our Change Makers competition this year are masters at using social media to communicate and they achieve huge awareness for very little outlay.Thanks again Nick for your time and we wish you and your team all the best with MADE this year. Good luck to all the change makers too!!
Join the Self Start society! If you like what you see here on Startacus and want to get involved yourself, why not become a member of our growing community by joining for free here!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.

Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.

The lowdown on FuturePlus, the startup that's on a mission to make sustainability accessible, achievable and affordable for all businesses.

John McLachlan, author and co-founder of Monkey Puzzle Training & Consultancy examines the differences between action-oriented and reflective leaders and which approach is best.

The fitness app that's not just about physical fitness; GoJoe helps employers to engage, motivate and connect their people across all pillars of wellbeing.

Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.

Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.

London-based startup Deep Render tackles the internet’s data and bandwidth challenges via its innovative AI-powered file compression technology.

The lowdown on Dublin-based startup and NUI Maynooth spin-out Neuromod Devices and its innovative evidence-based bimodal neuromodulation treatment for chronic tinnitus.

With the clear shift towards generative AI, Richard Hayes, search director at digital marketing agency Catalyst explores what it means for SEO...
Published on: 19th September 2012
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Startup Sook Receives Investment from Tobin Capital 24th May 2023 Tobin Capital continues to expand its portfolio by investing in pop-up marketplace Sook, the startup on a mission to revolutionise the high street.
- L Marks Seeking Startups and Scaleups for Sodexo Healthcare and Seniors Accelerator 23rd May 2023 Sodexo and L Marks open call for applications from innovative startups and scaleups to join their inaugural Sodexo Healthcare and Seniors Accelerator.
- United Utilities Innovation Lab launches call-out for innovative ideas for fifth programme 18th May 2023 Now in its fifth year, North West England water firm United Utilities opens call for Innovation Lab, its pioneering ideas incubation programme.
- OneTech Spins Out from Capital Enterprise to Support Underserved Communities in Tech Across the UK 18th May 2023 Not-for-profit OneTech has spunout from Capital Enterprise to expand its offering and continue its mission of creating a more equitable, diverse and supported startup ecosystem.