We were rather intrigued to learn more about their business, what their journey has been like so far and how they are bringing a new approach to home gardening.
Hi there Bloombox, give us your pitch!
BloomBox Club is a pioneering plant box delivery company that aims to take the hassle out of gardening and to help people have that green and inspiring outdoor space that they deserve all year round.
Tell us more about what you guys do?
BloomBox Club delivers what you need for your garden and helps you to look after it through our three-pronged approach to plant care, we call this the BloomBox Club Kit.
The BloomBox Club Kit is part of our USP, it sets us aside from garden centres, is included in all deliveries and is our one-stop wonder of plant care. Basically it comprises of our own innovative take on the plant care card, an app which sends friendly and timely notifications about how to look after your plants. It also gives access to the BloomBox Club House, an exclusive members-only area of our website (also accessed through the app) which gives customers access to wrack the brains of our gardening gurus with their plant care questions.
What problem do you see yourselves solving in the market?
There are so many factors to consider when planting a garden, botanical knowledge, logistics , and time to name the big three, so many people can feel put-off from getting their hands dirty.
We want to do our very best to meet these problems head-on.
What is your background and how has this led you to what you are doing?
A large aspect of BloomBox Club is its belief in the huge benefit that gardening has for wellbeing.
I am a psychologist and have been practicing for the past 7 years. In a professional and personal capacity, I strongly believe in the benefits that working closely with nature can have on the mind. This is something we want to celebrate and promote through BloomBox Club. This year we are doing our best to support a local ecotherapy project via donating excess stock and we are also hosting ‘mindful gardening’ workshops.
Are you doing this on your own?
My husband is helping out a lot, it’s his business too, but he also has a job and finding the time to go through things together is not always easy.
What’s been the biggest learning curve for you on this journey?
All of it!! In particular, I have to say the world of social media, how enormous and how enormously important it is, this can often leave me feeling very overwhelmed. Also, I think we underestimated how much money and time the business would need to get off the ground, our next problem to solve I think!
Can you say a bit more about the plant selections/ packages you offer?
This year our planting scheme has been chosen in accordance to what I said above. However, to offer variety we are giving people the option to buy the full four seasons package or individual season packages of the same scheme. In order to widen our market and to create a cheaper entry price level we are also selling an edibles box this year. We have lots of ideas and plans to develop our box range as we move forward, however we probably need to get some solid sales under our belt first.
BloomBox Club Launched on December 10th, their first deliveries will be made in March as will the mindfulness workshops.
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