WasteMap - making the world's waste visible, verifiable and valuable
by Startacus Admin
WasteMap is a platform developed by innovative startup Topolytics, that uses data analytics, mapping and machine learning to make waste and resource management more transparent, efficient and effective.
There is an area in the Pacific Ocean twice the size of Texas - or three times the size of France - that you would be forgiven for thinking, at a distance, is a land mass. A country. This is the Great Pacific Garbage Patch - 1.6 million square kilometres of, as the name suggests, garbage. Although this is a well-known fact, it will still come as a surprise to many, and that’s because as soon as our rubbish goes in the bin, we don’t really think about where it goes from there. Where does the 2.12 billion tonnes of waste we dump every year go? Where does the majority of the 15 million tonnes of plastic we dump into the oceans go, other than that patch?
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Edinburgh-based analytics startup Topolytics has created a platform called WasteMap to answer questions like this, because ‘out of sight, out of mind’ is a simplistic and childlike way of thinking about something as significant as 2.12 billion tonnes of waste. The platform makes waste more visible and trackable, using machine learning to “overcome the inaccuracies and data vacuums that currently hinder greater resource recovery globally”, to make it more visible, verifiable, and valuable.
By making waste amounts, type, and movements clear and trackable, people from every stage of waste - from those who produce it to those who are the last to handle it - as well as interested parties from governments, recycling plants, non-profits trying to tidy up, etc., can all use this data and the insights created from it to be more effective on multiple levels. From measuring their impact, to cutting costs, to reporting more accurately, this seemingly simple platform can do a lot of good.
In Early 2023, Topolytics announced that they had raised £1.5 million in funding from a UK Research and Innovation grant, as well as from investors.
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Published on: 21st April 2023
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