Viva la Vita- Fitness on Impulse

by Startacus Admin
Do you remember when the average person had about 4 choices when it came to staying fit? In those days the most adventurous workout that many folk undertook entailed doing a little jogging or some overly enthusiastic housework.
Thankfully nowadays, choosing how to keep fit has gone the way of the proverbial kid in the candy shop (if you'll excuse the overt reference to unhealthy foodstuffs). There seems to be an ever expanding range of novel and fun ways to exercise, meaning that no matter what your interests are there’s bound to be something to keep you motivated!
But with all of this choice comes another problem…how do you choose what classes and activities to choose? Thankfully we have stumbled across a fab new startup called Viva la Vita that’s got a great little solution.
It’s a fab app that gives you a shortlist of the best 10 to 20 premium, niche and quirky fitness classes and activities happening in London over the next week. “Think kayaks, ravercise, chessboxing and aerial trapeze”.
We were really intrigued by the sound of Viva la Vita so we decided to have a chat with them about the app, their recent crowdfunding success and what's coming up next!
First off how did you find the experience crowdfunding and is there any advice that you would give to someone who is thinking of crowdfunding an app?
It was a great experience and gave Viva la Vita huge exposure at an early stage!
Our advice to anyone thinking of crowdfunding for an app would be to ensure they have marketed their fundraising attempts and have a list of potential investors before their campaign goes live. Don't wait for it to start and then go hunting!
Can you give us a sense of Viva la Vita’s journey so far and how you are hoping to develop the app in the future?
Viva la Vita was an idea that was born during discussions in Kostas' living room one day, two years ago. We have since gone through a lot and have had to solve countless problems on a daily basis. With persistence though we have managed to raise £35,000 through Seedrs, won a Shell Award and finally launched the app! We will also have the Android version out in the upcoming months.
What would you say is the main challenge that you guys are facing at the moment?
Deciding which great classes to list on our app! And of course, looking for our next round of investment.
Besides convenience is there anything else that Viva la Vita can offer to those who use it?
Discovering great fitness classes and activities that our users didn't know existed!
We see for the moment Viva la Vita that is a London specific app - are there any plans to expand its capabilities to other areas of the UK / other countries?
Of course! We will look to expand to many cities outside of the UK such as NY, San Francisco, LA, Berlin, Sydney and many more.
What advice would you give to someone who is thinking of creating their own app?
Get started and learn on the way and most importantly work with talented people!
Can you give us an idea of some of the more unusual fitness classes that you have come across?
We have Chessboxing (chess and boxing), Twerk and Grind and even Sexercise! They are all great classes!
Thanks for the chat Viva la Vita and best of luck with growing the app!
If like the folks at Viva la Vita, you have a great idea, project or startup then why not add it to our fab collaboration space where you can get loads of support from fellow self starters, mentors and investors!
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
WeWALK, RNIB, and ICL consortium secures UKRI funding to improve mobility for visually impaired and elderly.

The impact of standards, ethics and conduct on business success and profits - Work.Life has some interesting insights...

The lowdown on Space32 - the startup that wants to help hybrid-working businesses find the working space and solution that's right for them.

Global Tech for Good initiative seeks innovative startups and scaleups that are creating positive social impact and enhancing people's lives through tech.

The lowdown on Bidnamic, the startup that's combining advance machine learning with human expertise to help retailers to maximise revenue and profitability from Google Shopping.

Exceeding expectations in your work can help you tap into your inner potential; Aine O’Neill of Toastmasters International shares some insights on doing just that.

Innovative Czech fintech startup 4Trans raises investment to expand first of its type AI driven factoring services across Europe.

Edinburgh-based life science company Cytomos secures funding to support further development of its innovative cell analysis tech.

Ethical Equity and Streets Consulting join forces to deliver Founder Workshop to help close the inequality gap in startup to scaleup funding.

Fancy being featured in this year’s SmallBiz100, which showcases the best of Britain’s vibrant small business community? There's just a couple of days left to do just that!
Published on: 8th September 2014
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.







- Assistive technology innovators and partners awarded £1.7m project funding 1st Jul 2022 WeWALK, RNIB, and ICL consortium secures UKRI funding to improve mobility for visually impaired and elderly.
- How the pandemic affected each industry 27th Jun 2022 New research from School of Marketing reveals the impact that Covid-19 has had on key business sectors in the UK.
- The Finalists of DBACE 2022 are revealed 21st Jun 2022 The lowdown on the innovative young visionaries that are in the running for this year's Deutsche Bank Awards for Creative Entrepreneurs.
- OKAPI: Orbits raises €5.5m for Breakthrough Space Traffic Management Software 13th Jun 2022 Innovative German SaaS startup OKAPI:Orbits secures investment to support its mission of securing efficient and safe operations in space.