Viva la Vita- Fitness on Impulse

by Startacus Admin

Do you remember when the average person had about 4 choices when it came to staying fit?  In those days the most adventurous workout that many folk undertook entailed doing a little jogging or some overly enthusiastic housework.

Thankfully nowadays, choosing how to keep fit has gone the way of the proverbial kid in the candy shop (if you'll excuse the overt reference to unhealthy foodstuffs).  There seems to be an ever expanding range of novel and fun ways to exercise, meaning that no matter what your interests are there’s bound to be something to keep you motivated!

But with all of this choice comes another problem…how do you choose what classes and activities to choose? Thankfully we have stumbled across a fab new startup called Viva la Vita that’s got a great little solution.

It’s a fab app that gives you a shortlist of the best 10 to 20 premium, niche and quirky fitness classes and activities happening in London over the next week. “Think kayaks, ravercise, chessboxing and aerial trapeze”.

We were really intrigued by the sound of Viva la Vita so we decided to have a chat with them about the app, their recent crowdfunding success and what's coming up next!

First off how did you find the experience crowdfunding and is there any advice that you would give to someone who is thinking of crowdfunding an app?

It was a great experience and gave Viva la Vita huge exposure at an early stage!

Our advice to anyone thinking of crowdfunding for an app would be to ensure they have marketed their fundraising attempts and have a list of potential investors before their campaign goes live. Don't wait for it to start and then go hunting!

Can you give us a sense of Viva la Vita’s journey so far and how you are hoping to develop the app in the future?

Viva la Vita was an idea that was born during discussions in Kostas' living room one day, two years ago. We have since gone through a lot and have had to solve countless problems on a daily basis. With persistence though we have managed to raise £35,000 through Seedrs, won a Shell Award and finally launched the app! We will also have the Android version out in the upcoming months.

What would you say is the main challenge that you guys are facing at the moment?

Deciding which great classes to list on our app! And of course, looking for our next round of investment.

Besides convenience is there anything else that Viva la Vita can offer to those who use it?

Discovering great fitness classes and activities that our users didn't know existed!

We see for the moment Viva la Vita that is a London specific app - are there any plans to expand its capabilities to other areas of the UK / other countries?

Of course! We will look to expand to many cities outside of the UK such as NY, San Francisco, LA, Berlin, Sydney and many more.

What advice would you give to someone who is thinking of creating their own app?

Get started and learn on the way and most importantly work with talented people!

Can you give us an idea of some of the more unusual fitness classes that you have come across?

We have Chessboxing (chess and boxing), Twerk and Grind and even Sexercise! They are all great classes!

Thanks for the chat Viva la Vita and best of luck with growing the app!

If like the folks at Viva la Vita, you have a great idea, project or startup then why not add it to our fab collaboration space where you can get loads of support from fellow self starters, mentors and investors!

• #viva la vita
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• #fitness
• #app
• #classes

Published on: 8th September 2014