Vidsy wins Facebook’s Innovation Spotlight award for creativity around video
by Startacus Admin
London startup Vidsy, a tech startup that helps brands create original & authentic mobile video ads has announced it has won Facebook’s Innovation Spotlight 'Creativity around Video' Award for 2017.
Launched in 2015, Vidsy designed a new video production model powered by technology and a network a video creators. The company, that focuses on snackable video
for social, has produced more than 3000 video ads for brands like Unilever, Barclays and even The Government. Vodafone's most recent campaign, to promote the Samsung S8, was produced by Vidsy as well.
Facebook’s Innovation Spotlight is Facebook's annual showcase for the year’s most exciting innovations across Facebook and Instagram. This year Spotlight is broken into three competitions that will run in succession, with the Video Category announced first.
Innovation spotlight winners get ad credits, will be profiled in Facebook videos and blog posts, and will be prominently featured at some of the industry’s largest events, like Cannes and dmexco.
it was only at the end of March that it was announced that Vidsy had raised £1.3m in funding, which included backing from the Guardian Media Group, so this latest win, gives further credit to their growing business acrumen.
Alex Morris, Vidsy's Co-Founder said: “We started Vidsy 2 years ago at University, with the vision of changing video advertising with a model that would work for everyone, from brands to agencies, creators to publishers. Being recognised by Facebook, the world's biggest authority on mobile video, is a massive honour and it shows how much our team, clients and creators have achieved in so little time.”
Vidsy's tech platform streamlines the video production process, removing the resource intensive operations of traditional models. Through Vidsy's platform brands can brief multiple video creators who will simultaneously produce videos around the brand brief. This enables a marketer to produce 5 to 20+ short-form original video ads for a campaign in just a matter of weeks.
Because all the videos are shoot by the 'next-generation' of video creators, brands are always on trend, using new formats and styles, helping to transform brands in the new 'influencers'.
Headquartered in London, Vidsy currently employs 15 people and is now preparing to expand to the US. Congrats to Vidsy and we look forward to hearing (and watching) more on their journey as they hopefully continue to scale...
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Coronavirus. How do you survive as a business owner with minimal or no business at all? Consider the following tips...
Crowdcube launches campaign and calls on the government to take action to protect Britain's entrepreneurial future...
A UK-based social enterprise Lanterne, has developed, and is soon to launch, Keep Your Distance, a free app that will help us observe social distancing.
Bring! is a digital grocery tool that simplifies grocery shopping for you and anyone you are shopping for.
In a bid to help brands during the current pandemic, the GreenJinn grocery app makes some rapid changes to its service
Coronavirus & furloughing employees. Nichola Hailes of Payfit looks to answer some of the most frequently asked questions about the job retention scheme.
For startups entering the food industry, here's why accurate labelling on ready-to-eat food products is important.
Whether you’re looking to create a frugal startup, or it’s already up and running, here are 4 tips to reduce costs while keeping the work environment pleasant.
The Belfast-based startup that provides a fully managed 24/7 Software-as-a-Service (SaaS) for securely storing and sharing assets, packages and containers.
The insolvency technology startup secures funding to help support the UK's most vulnerable consumers to avoid bankruptcy
Published on: 16th May 2017
.png)
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Save Our Startups campaign launched 5th Apr 2020 Crowdcube launches campaign and calls on the government to take action to protect Britain's entrepreneurial future...
- Cerebreon the Irish deep learning startup raises £1.5m in seed funding 31st Mar 2020 The insolvency technology startup secures funding to help support the UK's most vulnerable consumers to avoid bankruptcy
- Chivas Venture divides this year's $1m Venture Fund between 26 global Startups 23rd Mar 2020 In response to the COVID-19 pandemic, Chivas Divides its $1m No-Strings Venture Fund Between 26 Startups
- The open-source design of emergency ventilators for COVID-19 patients 20th Mar 2020 World Wide Community of over 500 designers engineers & medics finalising prototypes for safe scalable manufacture & rapid field deployment..
