Vestd in the business of offering equity as an incentive to loyalty
by Startacus Admin
We are always interested in innovations and initiatives that aim to make it easier to start, grow and scale a startup. From the quirky in Pitchbot - which helps you practice your startup pitch, to Campus Capital - a VC fund run on university campuses, to help provide an on-campus educational framework and hands-on VC experience to aspiring investors and entrepreneurs.
So this week step forward Fintech startup Vestd, a platform that turns your business's equity into an ’easy-to-distribute’ and trade currency that helps people and businesses invest in each other. They've called it the equity economy. But, they are keen to stress they are more than just a platform for distributing equity.
Vestd aims to be very much in the business of offering equity as an incentive to loyalty.
Business founders and owners can easily distribute their equity to loyal team members as a reward for their hard work and as an incentive to stay with the business for
long haul, or businesses can reward customers for their advocacy, early adoption and as an incentive to try their product or service.
It’s a simple idea really - Vestd is simply offering a FCA-authorised platform to allow that distribution of equity to be easily facilitated.
Understandably, Vestd has plans to grow and scale their own platform, so apart from the fees to administer the process of distributing shares, as far as we can tell, they also receive a small proportion of the eventual monetary gain that the contributor receives when the shares they have earned are monetised - meaning that as more startups and businesses use the platform, the more future reward they also hope to see.
Of course we’ve a vested interest in watching how this ‘equity economy’ business progresses, and we look forward to hopefully hearing lots of positive feedback on the Vestd going forward...
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
unplugged is a startup that's on a mission to help you unplug from your devices so that you can completely recharge.
Matter is an innovative startup on a mission to develop pioneering technology solutions for capturing, harvesting and recycling microplastics.
New initiative from Young Enterprise NI and the Department of Education aims to inspire future innovation and creativity from Northern Ireland's young people.
Looking for ways to attract new employees to your startup? Here are some tips to help entrepreneurs entice talented candidates.
 - In cradle 2.3.png)
Retinal imaging specialist epipole target US growth following £1.3m fundraise and appoint new CEO to accelerate the commercialisation of epiCam.
Need some support to validate your startup and get investor-ready? The Raise Spring Accelerator programme is open for applications and will give you just that!
xigxag is a Cornwall-based startup that has created an innovative audiobook app offering great prices, no subscriptions and exclusive access to their listen-and-read x-book®.
The lowdown on Kanda, the fintech startup that's on a mission to help tradespeople build their businesses and win better work.
Submer secures investment to support expansion and growth of its innovative energy and water saving technology.
It may still be a pretty challenging and stressful time for businesses. However, here are a few basic tips that should help...
Published on: 23rd March 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Innovation 2121 aims to inspire young people to help shape Northern Ireland’s next 100 years. 21st Jan 2022 New initiative from Young Enterprise NI and the Department of Education aims to inspire future innovation and creativity from Northern Ireland's young people.
- Imaging experts epipole secure investment to support US growth 20th Jan 2022 Retinal imaging specialist epipole target US growth following £1.3m fundraise and appoint new CEO to accelerate the commercialisation of epiCam.
- Early stage tech startups sought for Raise Spring Accelerator programme 18th Jan 2022 Need some support to validate your startup and get investor-ready? The Raise Spring Accelerator programme is open for applications and will give you just that!
- Planet First Partners backs cooling tank technology that reduces data centre climate impact 18th Jan 2022 Submer secures investment to support expansion and growth of its innovative energy and water saving technology.
