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Vestd in the business of offering equity as an incentive to loyalty

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by Startacus Admin

We are always interested in innovations and initiatives that aim to make it easier to start, grow and scale a startup. From the quirky in Pitchbot - which helps you practice your startup pitch, to Campus Capital - a VC fund run on university campuses, to help provide an on-campus educational framework and hands-on VC experience to aspiring investors and entrepreneurs.

So this week step forward Fintech startup Vestd, a platform that turns your business's equity into an ’easy-to-distribute’ and trade currency that helps people and businesses invest in each other. They've called it the equity economy. But, they are keen to stress they are more than just a platform for distributing equity.


Vestd aims to be very much in the business of offering equity as an incentive to loyalty.

Business founders and owners can easily distribute their equity to loyal team members as a reward for their hard work and as an incentive to stay with the business forVestd long haul, or businesses can reward customers for their advocacy, early adoption and as an incentive to try their product or service.

It’s a simple idea really - Vestd is simply offering a FCA-authorised platform to allow that distribution of equity to be easily facilitated.

VestdUnderstandably, Vestd has plans to grow and scale their own platform, so apart from the fees to administer the process of distributing shares, as far as we can tell, they also receive a small proportion of the eventual monetary gain that the contributor receives when the shares they have earned are monetised - meaning that as more startups and businesses use the platform, the more future reward they also hope to see.

Of course we’ve a vested interest in watching how this ‘equity economy’ business progresses, and we look forward to hopefully hearing lots of positive feedback on the Vestd going forward...

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Published on: 23rd March 2017

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