Vestd in the business of offering equity as an incentive to loyalty
by Startacus Admin
We are always interested in innovations and initiatives that aim to make it easier to start, grow and scale a startup. From the quirky in Pitchbot - which helps you practice your startup pitch, to Campus Capital - a VC fund run on university campuses, to help provide an on-campus educational framework and hands-on VC experience to aspiring investors and entrepreneurs.
So this week step forward Fintech startup Vestd, a platform that turns your business's equity into an ’easy-to-distribute’ and trade currency that helps people and businesses invest in each other. They've called it the equity economy. But, they are keen to stress they are more than just a platform for distributing equity.
Vestd aims to be very much in the business of offering equity as an incentive to loyalty.
Business founders and owners can easily distribute their equity to loyal team members as a reward for their hard work and as an incentive to stay with the business for
long haul, or businesses can reward customers for their advocacy, early adoption and as an incentive to try their product or service.
It’s a simple idea really - Vestd is simply offering a FCA-authorised platform to allow that distribution of equity to be easily facilitated.
Understandably, Vestd has plans to grow and scale their own platform, so apart from the fees to administer the process of distributing shares, as far as we can tell, they also receive a small proportion of the eventual monetary gain that the contributor receives when the shares they have earned are monetised - meaning that as more startups and businesses use the platform, the more future reward they also hope to see.
Of course we’ve a vested interest in watching how this ‘equity economy’ business progresses, and we look forward to hopefully hearing lots of positive feedback on the Vestd going forward...
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
The lowdown on Plend, the London-based fintech that's on a mission to end the hardship caused by financial exclusion so people are not held back by their credit history
Impressive cohort of 32 AI tech scaleups from across the UK are announced as participants in Tech Nation's Applied AI 3.0 growth programme
Tickets up for grabs for NI startups to attend leading Northern Ireland tech and business event Digital DNA 2021
The impressive cohort of leading late-stage tech companies taking part in Tech Nation's prestigious Future Fifty programme has now been revealed...
Emeka Ikechi, Director of Vanity Studios shares his insights on the importance of getting your social media imagery right and a few of the key things you should consider...
.png){kind=logo}
The lowdown on JustTip, the Dublin-based fintech startup that's developed an innovative solution to change the way we tip
Want to streamline your business protection? Here are 5 of the top SaaS tools that can help you do just that.
Got issues with equipment theft by employees in your office or workplace? These practical tips will help prevent just that.
.jpeg)
Ensuring your employees are safe in the workplace is a must. Here are a few of the best ways that you can do just that.
The lowdown on the innovative companies that have been accepted into Net Zero 2.0, the programme dedicated to supporting the UK’s most promising climate tech companies
Published on: 23rd March 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Shutterstock Acquires Leading Creative Design Platform PicMonkey 10th Sep 2021 Shutterstock acquires PicMonkey to help expand its offering to small businesses, by providing additional tools to non-professionals to elevate their visual content
- Thermulon fundraise to support development of innovative thermal insulation product 8th Sep 2021 Thermulon launches CrowdCube campaign to help bring its innovative aerogel solution to the fast-growing global thermal insulation market.
- UK's Female Startup of the Year 2021 competition now open 3rd Sep 2021 Inspiring and ambitious female founders take note - Enterprise Nation's annual Female Startup of the Year competition is open for applications
- ECOncrete Secures $5 million+ Series A Funding 1st Sep 2021 Major funding boost for ECOncrete Tech to support development and growth of its innovative ecological marine construction solutions.
