Vestd in the business of offering equity as an incentive to loyalty
by Startacus Admin
We are always interested in innovations and initiatives that aim to make it easier to start, grow and scale a startup. From the quirky in Pitchbot - which helps you practice your startup pitch, to Campus Capital - a VC fund run on university campuses, to help provide an on-campus educational framework and hands-on VC experience to aspiring investors and entrepreneurs.
So this week step forward Fintech startup Vestd, a platform that turns your business's equity into an ’easy-to-distribute’ and trade currency that helps people and businesses invest in each other. They've called it the equity economy. But, they are keen to stress they are more than just a platform for distributing equity.
Vestd aims to be very much in the business of offering equity as an incentive to loyalty.
Business founders and owners can easily distribute their equity to loyal team members as a reward for their hard work and as an incentive to stay with the business for
long haul, or businesses can reward customers for their advocacy, early adoption and as an incentive to try their product or service.
It’s a simple idea really - Vestd is simply offering a FCA-authorised platform to allow that distribution of equity to be easily facilitated.
Understandably, Vestd has plans to grow and scale their own platform, so apart from the fees to administer the process of distributing shares, as far as we can tell, they also receive a small proportion of the eventual monetary gain that the contributor receives when the shares they have earned are monetised - meaning that as more startups and businesses use the platform, the more future reward they also hope to see.
Of course we’ve a vested interest in watching how this ‘equity economy’ business progresses, and we look forward to hopefully hearing lots of positive feedback on the Vestd going forward...
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.
Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.
.jpg)
With the UK facing a clear digital skills gap, Amy Caton, Digital Talent and Impact Senior Manager at BT Group shares some insights on what businesses should do to close that divide.
The lowdown on Berlin-based Beazy and its innovative solution that helps teams to plan, produce and deliver creative content and helps businesses to connect with talented content creators.
The lowdown on Fluffy, the app offering dog training, 24/7 vet messaging and insurance to give pet owners peace of mind and support them with their pet care responsibilities.
Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.
.jpg)
Kingussie High School scoops first place for Junior and Senior categories at this year’s Growing Future Assets Competition.
The lowdown on Manchester-based Arctic Shores and its innovative recruitment solution to help candidate potential count as much as skills and experience.
With the demand for tattoo removal now greater than ever, specialist NAAMA Studios makes a bid for a further £11m in funding.
Published on: 23rd March 2017
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- Tech Nation report reveals UK Tech could quadruple in value by 2032 with right conditions 23rd Mar 2023 Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.
- Neurodiverse learning and training platform Neve shares major six-figure investment opportunity 22nd Mar 2023 Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.
- Huckletree opens new London hub for tech companies pioneering Web3 solutions 16th Mar 2023 Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
- OpenSponsorship making its move into the music sector 16th Mar 2023 Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.
