UK startup targets $3.5 trillion global health food market
by Startacus Admin
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The Smarter Food Company launches a crowdfunding campaign to support their mission of producing food to help fight diabetes.
Norwich-based startup, The Smarter Food Company has just launched a new funding round as it seeks to stem the rise of Type 2 Diabetes.
The company, which specialises in the production of healthy food products has developed a vegetable-based soup, whose key ingredient is a unique, naturally bred broccoli which has been developed by its Inventor and Lead Scientist, Professor Richard Mithen. Consuming just one portion per week can provide a long-term, sustainable solution in addressing elevated blood glucose levels. Further evidence also indicates that the product may reduce cholesterol, and may have a beneficial impact on heart disease and various cancers, including prostate cancer.
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The Smarter Food soup is being aimed at both health conscious consumers as well as people at risk of Type 2 Diabetes with clinical data suggesting it reduces elevated blood glucose, a significant risk factor for the development of the condition.
Smarter Food has now launched a crowdfunding round, aiming to raise £500K, of which £135k is already secured. This investment will be used to launch its first product and help the company secure a share of the $3.5 trillion global health food market. The investment will go towards supporting specialist crop growing, product processing and manufacturing, and marketing costs.
Laura Knight, Smarter Food’s Chief Executive, explains: “This latest investment round will support us in bringing our first product to market, by making it available online. Our product is potentially a game-changer with Type 2 Diabetes being a significant and increasing public health issue throughout the world. If we can help reduce high blood sugar, a key risk for Type 2 Diabetes, it will not only benefit individuals’ health but also positively impact healthcare systems and society everywhere.”
Best of luck to the Smarter Food team on their crowdfunding campaign - if you’d like to support it, you can register now and be notified when it goes live.
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Published on: 5th August 2021
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