UK startup targets $3.5 trillion global health food market
by Startacus Admin
.jpg)
The Smarter Food Company launches a crowdfunding campaign to support their mission of producing food to help fight diabetes.
Norwich-based startup, The Smarter Food Company has just launched a new funding round as it seeks to stem the rise of Type 2 Diabetes.
The company, which specialises in the production of healthy food products has developed a vegetable-based soup, whose key ingredient is a unique, naturally bred broccoli which has been developed by its Inventor and Lead Scientist, Professor Richard Mithen. Consuming just one portion per week can provide a long-term, sustainable solution in addressing elevated blood glucose levels. Further evidence also indicates that the product may reduce cholesterol, and may have a beneficial impact on heart disease and various cancers, including prostate cancer.
.jpg)
The Smarter Food soup is being aimed at both health conscious consumers as well as people at risk of Type 2 Diabetes with clinical data suggesting it reduces elevated blood glucose, a significant risk factor for the development of the condition.
Smarter Food has now launched a crowdfunding round, aiming to raise £500K, of which £135k is already secured. This investment will be used to launch its first product and help the company secure a share of the $3.5 trillion global health food market. The investment will go towards supporting specialist crop growing, product processing and manufacturing, and marketing costs.
Laura Knight, Smarter Food’s Chief Executive, explains: “This latest investment round will support us in bringing our first product to market, by making it available online. Our product is potentially a game-changer with Type 2 Diabetes being a significant and increasing public health issue throughout the world. If we can help reduce high blood sugar, a key risk for Type 2 Diabetes, it will not only benefit individuals’ health but also positively impact healthcare systems and society everywhere.”
Best of luck to the Smarter Food team on their crowdfunding campaign - if you’d like to support it, you can register now and be notified when it goes live.
Subscribe to our newsletter
If you would like to receive our startup themed newsletter, full of the latest startup opportunities, events, news, stories, tips and advice, then sign up here.
Based in the UK or Ireland and got an innovative early-stage idea for the health sector? Validate that idea via the DigiHealth pre-accelerator - applications now open.
The lowdown on watchTowr, the startup that's on a mission to provide organisations with "continuous cyber security assurance aligned to the capabilities of today’s adversaries."
Fin Cope, CEO and Co-Founder of environmentally conscious marketplace GoEthical shares insights on the signs of greenwashing he looks out for to help avoid contributing to environmental harm.
Pet owners take note! GetSetPet is a startup on a mission to become the ultimate destination for your pet supplies.
Andrea Szell, Founder of Spare Desk shares some insights on the positive impact that sharing a workspace can have on our mental health.
.png)
The lowdown on Oxford Quantum Circuits, the innovative Reading-based startup that's on a mission to make quantum computing accessible to all.
.png)
Sodexo Live! and L Marks open call for applications from innovative startups and scaleups to join their inaugural North America Innovation Lab.
.png)
Startups founded by students and recent graduates from the University of Edinburgh secure SMART:SCOTLAND grants to help support their ambitious and innovative projects.
Lydia Kothmeier, VP of Operations at Storyblok shares insights on the processes and policies that every startup should have in place in order to make remote working work.
The lowdown on HoloToyz, the Irish startup and its products for kids that can come to life through the power of augmented reality.
Published on: 5th August 2021
If you would like to enable commenting via your Startacus account, please enable Disqus functionality in your Account Settings.
- DigiHealth Lean Launch Programme opens for applications 11th Aug 2022 Based in the UK or Ireland and got an innovative early-stage idea for the health sector? Validate that idea via the DigiHealth pre-accelerator - applications now open.
- Sodexo Live! And L Marks Seeking Startups and Scaleups for first ever North America Innovation Lab 5th Aug 2022 Sodexo Live! and L Marks open call for applications from innovative startups and scaleups to join their inaugural North America Innovation Lab.
- Innovative University-supported startups secure £500,000 in grant funding awards 4th Aug 2022 Startups founded by students and recent graduates from the University of Edinburgh secure SMART:SCOTLAND grants to help support their ambitious and innovative projects.
- Registrations Open for Inbound Investors 2022 2nd Aug 2022 Inbound Investors 2022 providing NI businesses with the opportunity to pitch directly to leading UK investors over the course of one day.
