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UK Beauty sector specific accelerator programme launches

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by Startacus Admin

Beauty Accelerator

UK-based independent beauty brands - this one's for you!


the red tree logoGood potential news for the beauty industry in the UK with the launch of The Beauty Accelerator™, a joint initiative between The Red Tree, the UK’s leading international beauty brand consultancy, and SFC Capital, a leader in the UK’s early stage investment world.

The initiative will see one emerging independent beauty brand receive £150,000 investment plus the knowledge and expertise of The Red Tree applied over 12 months to take the brand to its next stage and beyond.

Speaking about the launch, Stirling Murray, Managing Director of The Red Tree said;

“We are extremely excited about The Beauty Accelerator™. There is an incredibly vibrant independent beauty brand scene in the UK with dynamic entrepreneurs driving game changing innovation and creating disruptive brands. We will give one of these brands the chance to dramatically accelerate their growth through significant investment from SFC Capital and a year-long collaborative partnership with The Red Tree. Our world class team has a wealth of commercial beauty experience and will provide strategic insights as well as access to a wide network of beauty industry contacts”.

banner sfcStephen Page, CEO of SFC Capital said “We are delighted to be working with The Red Tree to deliver The Beauty Accelerator. The beauty sector has been disproportionately affected by the Covid-19 lockdown, and it is important we help activity return to normal in this highly innovative and dynamic industry. At SFC we are always on the lookout for impressive companies that will become world-leaders in their field, and we are confident we will see some incredible applications for this accelerator.”

Beauty brands that are based and registered in the UK and registered for SEIS are encouraged to apply from Monday 31st August with applications closing on Friday 25th September.

Interested in applying? Check out The Red Tree for more information on the criteria and application process. Best of luck to all of you who do!




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Published on: 17th August 2020

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