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Tips on Valuing Your Business

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by Startacus Admin

Tips on Valuing your startup
Tips on Valuing Your Business

At some point you are likely to need to know the value of your business. Perhaps you are looking for investment, selling the business, or taking on a partner. In these cases and more, your business’ value will obviously need to be determined accurately and honestly. This is perhaps a little harder for small businesses, but there are a few ways to do it.


This method is better suited to larger businesses, but is arguably the most reliable. You will arrive at your valuation by calculating the value of physical assets such as your building, computers and other machines, inventory and prototypes, etc. Assets need to be valued at the current rate, of course, without depreciation or appreciation. Since any employees you have are likely to be sticking around, figure them into your valuation - they are often a company’s most valuable assets, after all.

Added to this is the more intangible, like your actual brand value, patents, and trademarks. Customer contracts are valuable too, so these need to be taken into account. Take from all this total liabilities.

It would be quite rare for a small business - especially a startup - to be in a position to be valued in this way. Physical assets are likely to be no more than a couple of computers and perhaps a product, and starting out, there will be little value to your brand.

Tips on valuing your startupCash flow analysis

This is probably the best way of valuing a business, but it is far more complicated than an asset-based valuation. Mistakes can be made fairly easily, which is perhaps why the asset method is favourable. This method will require you first to forecast expected revenue and outgoings to calculate an estimated net profit. This is easily done by taking you annual average, deducting any one-off costs, and factoring in additional costs/gains that you know the business will encounter in the future.

This forecast will be run for about five years. Next, you will calculate the terminal value and apply a discount rate according to the risk level of your business and TVM (the time value of money).

Rule of thumb

You’ll have to be careful with this one, as it can be easy to over- or under-valuate the business. First you reassess your last full year’s accounts to calculate the net profit. Then you determine the industry standard multiple for your business category by which to multiply this profit.

It’s a good idea to find a recently-sold business as similar to yours as possible, and find out the value of the transaction for comparison.

Entry valuation

Another way to determine the value of your business is to start again and calculate what it would cost to build up your business from scratch. This includes all costs such as developing the products or services, purchasing assets, recruitment and training, marketing to build the brand to its current point, and so on.

This method is most useful if you are selling the business, as it will help the potential buyer decide whether it is better to buy your business or invest money in developing/starting its own.

Tips on valuing your startup

Some further considerations

It may be a good idea to get a few accountancy or finance firms to put a price to your business. Relying on your own valuation might not be wise.

Use as many methods as are relevant to your business in order to ensure you reach a reasonable value. Bear in mind that whoever you are valuing it for will be doing their own calculations, and they might not use the same method as you, so at the very least you should understand how they came to their valuation.

Assess the market, considering your competition, industry changes, anything that might threaten or benefit your price, as well as the impact of your own business within the market.

Be wary when using a similar business for comparison. Don’t overvalue your business by comparing it to a more successful one. Only use this as a base for your valuation, or as a double check.

Overall, you must be realistic and honest. You will almost certainly consider your business to be worth more than it is, but don’t let that affect your valuation.

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Published on: 20th September 2016

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