Tips on getting the most from Business Meetings - Part 1
by Startacus Admin
Business Meetings:
If you’re starting out in business, meetings are one of those things that you’ll just have to get used to. And quickly. There’s no escaping them - from sole traders to fully fledged limited companies, they’ll 
happen at all stages of your startup journey. Here at Startacus we’ve had our fair share of business meetings and we’ve picked up some pretty useful tips as we’ve gone along. And us being us, we’re gonna share them with you folk!
Business meetings can be a great way of developing - yep you guessed it - business and without getting too cliche-ridden, there is a lot of truth in the saying “people buy from people” - and often that rapport building that you can do in a half an hour meeting can be the equivalent of a few months’ work on the phone, sending emails or trying to get the right person.
Having said that, business meetings can be both glorious successes and humongous failures - we’ve been in a few of both! With this in mind check out our first 4 tips below which we hope will point you in the right direction. The next 4 points, as you clever folk have probably already worked out will appear in part 2...
Plan
Most, if not all of the first 4 points need to happen before you get to the meeting itself. If you are not prepared for a meeting expect all of the points we subsequently mention (unless you are remarkable at ‘winging it’) to fail and fail miserably. Planning was admittedly my biggest failing, and is quite often or not a typical mistake that most people make. If you do not plan for the meeting - where you are going, how you are going to get there, who you are meeting - their background story, their responsibility etc, what you are likely to need to know, all the company information and news stories you can find, then you may look like a prize fool, when a pretty basic question is asked of you. Work out the detail way before you go!
Reconfirm
Just because you are fab at time management (and of course you all are) you cannot expect all of your clients to be the same. Therefore rather than wasting a load of your time, planning, travel and energy in getting to a meeting and finding out the person you were meeting is either ‘not there’ or ‘none the wiser’, simply send a confirmation (aka reminder) email a couple of days prior to the meeting. Yes, by doing this on occasion a meeting may actually be rescheduled or at worst cancelled - but would you not rather that be the case, than turning up and being turned away at the door. Not only that, your client may actually not even remember that a meeting had been planned, so in turn sending a confirmation email can save embarrassment all round. Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead. Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core. With the UK facing a clear digital skills gap, Amy Caton, Digital Talent and Impact Senior Manager at BT Group shares some insights on what businesses should do to close that divide. The lowdown on Berlin-based Beazy and its innovative solution that helps teams to plan, produce and deliver creative content and helps businesses to connect with talented content creators. The lowdown on Fluffy, the app offering dog training, 24/7 vet messaging and insurance to give pet owners peace of mind and support them with their pet care responsibilities. Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions. Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business. Kingussie High School scoops first place for Junior and Senior categories at this year’s Growing Future Assets Competition. The lowdown on Manchester-based Arctic Shores and its innovative recruitment solution to help candidate potential count as much as skills and experience. With the demand for tattoo removal now greater than ever, specialist NAAMA Studios makes a bid for a further £11m in funding.
Continued on page 2...
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- Tech Nation report reveals UK Tech could quadruple in value by 2032 with right conditions 23rd Mar 2023 Tech Nation calls for tangible support to secure capital, talent, growth and exits needed to accelerate the growth of UK tech in decade ahead.
- Neurodiverse learning and training platform Neve shares major six-figure investment opportunity 22nd Mar 2023 Glasgow-based This is Milk seeks investment for Neve Learning, its cloud-based Ed-Tech platform that has inclusivity and accessibility at its core.
- Huckletree opens new London hub for tech companies pioneering Web3 solutions 16th Mar 2023 Huckletree's new Web3 HQ aims to put London’s West End at the forefront of Britain’s tech superpower ambitions.
- OpenSponsorship making its move into the music sector 16th Mar 2023 Leading sports marketing platform, OpenSponsorship announces move into music sector, the first new vertical industry for the trans-Atlantic martech business.
