Tips on Choosing a Cost-Effective Business Event Venue

by Startacus Admin

Conferences. Conventions. Expos. Business events are the life blood of so many different sectors of the industrialised world’s economy. They make it possible for ideas to come together and really find out just how people think, discover how we can help each other, learn and make progress together, and generally sharpen each other’s sectors the same way iron sharpens iron. But of course, everyone wants to make the most of their money when organising something like this. So whether you’re gathering nonstore retailers to corporate event in Nottingham, or calling a construction worker convention in Cambridge, these tips will help you plan, prepare, and make the most of your time and money.

Select your Season

When it comes to conferences and times of year, not all seasons were created equal. Depending on your industry, there may be busy times and fallow periods when more or less is likely to be happening. Planning your conference around these is of course very important, but equally you need to be aware of the broader corporate event seasonal trends. There are going to be times of year when event locations are more in demand than others. Generally speaking January is very slow, while the end of the financial year, and then the autumn are much busier. Obviously depending on the kind of event you are wanting to organise, timing may be fixed. You probably won’t get much attention for a Christmas event in mid June, but with a little planning and some willingness to compromise, most events can be moved around a little to make room for some necessary savings.

Market with Precision

The call of hubris can ring loud in your ears when planning your own event. You will naturally want to make it the biggest, the boldest, brashest, and most bombastic affair you possibly can. The first way to do that you might think of is to bring as many people as possible into the event. However, from a cost effectiveness point of view that may be the wrong way to go. Every ticket you sell might mean more bodies, but it also means more costs. Also, when you think with a little more realism, just how many of these people do you actually need to come. How many of them are only tangentially connected to the event you are planning? Could you not maybe market your event a little more precisely to just the kinds of people who will be most interest. With a little care and careful adjusting of how the marketing goes, you could get the best bang for your buck by having only the people you really need to be there showing up.

Location, Location, Location

Depending on the industry you are in, or how geographically specific the context of your event, location could be something that you can be more flexible on than you think. This requires a degree of bravery, and a certain confidence that your event falls into the ‘Build it, and they will come’ category. But if you believe you can make your event the kind of show where people will be willing to travel just that little bit further, you could find a range of conference venues that might have all the amenities you need, but still be a little lower in overall price. For many businesses and market sectors, location is far less important than content.

Whatever kinds of event you are organising, whatever sector you work in, whatever size or shape your meet-up takes, you can make it work on a budget that fits for you. Just think about time, place, and who you really need to invite. With those framed in the right way, any budget can achieve almost anything.

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Published on: 22nd May 2019