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Tips for New Estate Agents Who Are Looking to Win More Business

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by Startacus Admin

Competition within the property market is ever increasing, meaning that it is more vital than ever to use modern marketing techniques to ensure that you attract more house buyers and clientele. Plus in this economic climate, you'll need to make sure you have the right tools at your disposal to have that competitive edge. 

Here are 6 property marketing tips for any new estate agents who are looking to win more business, that might just help...

Search Engines

With social media being a hit, 81% of people still use search engines, such as Google, to find businesses within their local area. Being on the list of businesses is a must but being at the top will get you more customers. If you can, ask your current customers to leave a review online or spread the word about your company. You may also want to invest in SEO for your business. 


One of the ways to get a great review is not only by giving excellent customer service to your clients but also by leaving a gift after closing, such as vouchers or a personal care package. Doing this will increase the chances of your clients leaving a review or recommending you to someone else. You will be more memorable, and the customer's experience will feel more personal. 


Ensure that the UK property data being sourced is high quality, accurate, and reliable. One of the easiest ways to do this is by using platforms such as Sprift who provide comprehensive upfront information on property. Relevant industry specific software like this will source, analyse, and amalgamate UK property data to give an estate agent the information they need in one place. 


Target someone who has already shown interest in your business. A great way to do this is through the use of Facebook adverts, as they can send adverts to people who have engaged with your website or page. 


Making sure that you hire a great photographer is a necessity, as any successful advertising relies on a good photographer. Customers spend 60% of their time looking at the photos of a property, and houses with professional photography sell much faster. Hiring a professional photographer to carry out your photography listings and any other visual marketing needs is a no brainer.


One of the greatest estate advertising failures of many companies is not investing more money and resources into strategies that have already shown success. If you already have a technique that has worked well for you, then keep using it.


In this economic climate, estate agents can no longer wait for clients to turn up; you need to put yourself out there. These simple and effective marketing tips will help your business grow, as well as encourage people to refer your services to others and attract more investors and clientele. 

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Published on: 7th August 2020

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