Tips for Increasing Conversions on Your Website in 2020

by Startacus Admin

When you are running a small business, you need to make sure that your website has it all. If you have only recently been set-up, you will have to try and beat your competitors to secure those conversions. The more conversions, the higher your profit and if people are switching off your site then you are in big trouble.
In this guide, we are going to give you some of our best tips for increasing your conversions in 2020.

Analyse Your Traffic

The first tip that we have for those who want to increase conversions on their small business website in 2020 is to analyse what is already happening. There are many tools out there that can show you which pages are visited most frequently, and which pages have the highest bounce rate. If you can analyse where your traffic is going, you can figure out how to get them to stick around. This will lead to higher conversion rates over time.

Check the Navigation

If your website hasn’t been designed in the right way, you could find that the confusing layout and navigational structure is the problem. Perhaps your visitors are close to reaching the payment stage, but something pops up that takes them away. It is also possible that you haven’t clearly laid out a path to get them to convert. Make sure to check your navigation and the customer journey and see how this can be improved.

Update Your SEO

When was the last time you ran a full SEO scan on your website and updated it to help boost your performance? You need to have meta titles, meta descriptions, keyword-focused content and much more if you want to rank well for your target keywords. You need to have a certain level of caution when updating your SEO as if you do the wrong thing, your rankings could fall rather than climb. This is why you should run SEO tests which will allow you to experiment and act on what works. If you’re not sure how to do this, then you can sign up for free for the next few months at seotesting.com which is a good place to start.

Use Pop-Ups

Another great tip that we have for those who want to increase conversions on their small business website is to create a pop-up. Your pop-up should not be something that is intrusive on the page, but it should get the attention of the visitor. Perhaps you could create a pop-up that asks for their email address to add them to a mailing list or you could show them an offer. The pop-up will immediately get their attention so make sure to include the right content to get that all-important conversion.

Use CTAs

Finally, you should make sure that you are using the right CTAs on your website if you want to be able to increase your conversion rate. CTA stands for call to action and this is typically something like ‘sign up today’ or ‘click here’. When a visitor sees this, they might be more likely to click it to see what is on the other side. This way, they are staying on the website for longer and might just convert. CTAs are proven to be effective so make sure to get some tips online to help improve any on your website.

Get Started

As a small business owner, you need to make sure that you are paying attention to your website in order to increase your conversions. It isn’t just about creating offers and lowering prices, you also need to make sure that you are adapting the site based on analytics. Use the tips that we have given you in this article and this should help you to increase your conversion rate today.

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Published on: 3rd June 2020